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As 2019 comes to a close, it is the perfect time to look back on the last decade. This is what Spotify has done, as the music streaming service has confirmed the most popular songs and artists of the last ten years. The Most Popular Artists In their summary, it is revealed that Post Malone is the most streamed artist of 2019. The American rapper/songwriter’s songs were listened to over 6.5 billion times on the service this year. His song Congratulationsachieved Diamond status from the Recording Industry Association of America earlier this year too, meaning that it has sold 10 million units in the US. 2019 also saw 17-year-old songwriting sensation Billie Eilish’s career blossoming. She had previously burst o ... [read more]

Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me want to run out in between the second and third period of a game to your shop. Hone ... [read more]

DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great pieces about and by female DJs, including a review of the new VirtualDJ 2020 release by Rachel Lynch. Check it now... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: DJ BRANDING... Branding vs. Standing Out: What's the Difference? - Staci Nichols Building Your DJ Brand: The Bare Bones - Stu Chisholm ... [read more]

When it comes to the DJ business, it seems as though every year, clients want more and more options for their weddings or events. Many DJs and DJ companies are choosing to offer more options. More options mean more money, of course! In my experience, it can certainly help increase your profits; however, there are a few risks and things to be aware of when providing more for your clients. Let's discuss these, now.   Cost - The first thing to consider when deciding what options to include is the investment needed. How much will these options cost you? How much money will you need to buy these upgrades or options? Perhaps you're considering uplighting. The price certainly varies on how much each light will cost. If you're considering other options, you'll certainly need to do your research to find out the cost of your upgrades. What ... [read more]

How often do you tell your loved ones, the people in your family or in your inner circle that they are appreciated? Last year on Mother’s Day I took my family out for ice cream after a nice brunch at a local venue. We stopped by the Midwest stalwart fast food chain Culver’s, well known for their frozen custard. The restaurant handed out a carnation to my wife, saying “Happy Mother’s Day”. That was such a nice gesture, and went above and beyond in my book for customer service. It’s the little things that we do from a custom service standpoint that mean so much. It shows you care, that you gave that extra ounce of effort, if you will, that puts it over the top. What are some ways you can show ... [read more]

What are they really buying? For my wife’s birthday, we went to a very high-end restaurant.  Upon perusing the menu, one side of my brain thought “choose the steak...you love steak...it will be good....you’ll be happy.” The more adventurous side of my brain LOVED the description used for their dish entitled Crazy Chicken.  It had all of the ingredients that I liked, sides were OK and yet I was inclined to make the purchase of the un ... [read more]

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An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED INFLUENCER that's ... [read more]

Thank you. Thank you for reading my blog posts. Thank you for letting me interview you and share your stories. Thank you for letting me into your lives. Thank you for your comments and feedback. Thank you for reading my articles. Thank you for saying hi to me at conventions and sharing lunch or a cup of coffee. Thank you for accepting me into your world on social media. Thank you for being my friend. It's no secret that the next four weeks are some of the busiest in the DJ world. Many of us are doing events daily right up to New Years Eve and a ton of after parties in January. We're so busy making sure that everyone else has a great Holiday season we forget to take a minute and share our blessings. The yearly challeng ... [read more]

What makes a great game? This is the question that game developers turn over their minds every day - and it is a question not always easy to answer. For example, the developers of Pokémon Go created the game as an April Fool’s joke and were not expecting it to skyrocket to success. The opposite could be said about thousands of games that were made with burning excitement only to flop on the market.

When coming up with their creations, they need to consider all aspects of what makes the gaming experience engaging. One cog in the wheel is the gaming soundtrack. All of the great games and casino games made have a soundtrack that isn’t just enjoyable to listen to, but it matches the action within the g ... [read more]

I had a critique by a colleague of mine recently where he noted that when I am not in the moment, I tend to get resting Mitch face if you will. Now my ever affectionate team at Taylored Weddings dubbed me that a couple years back now, and it’s stuck.  Realize you're always in the moment. I train our ministers that that moment is for the bride and groom. You're taking a step back, you're getting out of the shot for the photographer, for that first kiss as husband and wife just after the pronouncement as husband and wife.  I think that absolutely there are times where you should be front, however a ceremony, IN MY OPINION, is not one of those, especially for a cherished memory ... [read more]

If you are a DJ who aspires to actually create the beats you play, here is a look at some software to get you started. There are many you can choose from that you will need the best software to make perfect music style. Here I will highlight the best beat software makers to help you learn how to make a perfect beat. So let’s get into it. Magix - Music Maker This is the best software for beginners, with a free version that is easily downloadable. It offers lots of online tutorials to help you start creating the best beats. Therefore, this makes it the easiest software to start making music fast. It has profess ... [read more]