The Magazine For Today's Mobile DJ

Extra most bestest.  This was the popular recent slogan of Little Caesar’s Pizza Chain.  Now, if you’ve ever had the cardboard disappointment that is Little Caesar’s...you know that Extra Most Bestest is an exaggeration at best.  Extra most bestest is what their marketing and hype is all about. They're hyping their pizza more than what it actually is. Are you having the same kind of effect in your own business?   Are you promising the extra most bestest and yet delivering below average?   Over promise and under deliver can be death to any business, yes even one such as an event DJ where they’re likely being hired only onc ... [read more]

This week we continue with the 2nd and 3rd Tenets of Jon Taffer's Hiring Process.  Here's #2. 2.  Recruit Through Proper Advertising: For years, we as an industry have advertised with “No Experience Necessary…Will Train….Must Be Able To Life 50 lbs. Must have reliable transportation and willing to work weekends. ” REALLY? Yes…those are absolute MINIMUM qualifications that we should have. However why would you want to keep your talent to a minimum? You want ROCK STARS…not just people looking to punch in and out and collect a paycheck. There’s nothing worse than sifting through dozens of applicants who only meet minimum standards. Jon suggests to work at LEAST 5 of your 8 above a ... [read more]

This week we continue where we left off with how to get your client to listen more intently to what you have to say.  Previously I mentioned that it’s important to make your client laugh. I said to the bride we were speaking of that we’re a full-time entertainment company and that since this is our sole income, we have to do a great job for you or we don’t eat….and I like to eat :).  If delivered well that can create a bit of laughter and this bride laughed, and it helped our company connect with her on a deeper level.   Connect with authenticity with your couples, share with them a story that communicates effective ... [read more]

DENON DJ® v1.4 FIRMWARE PUBLIC BETA RELEASE BRINGS TIDAL STREAMING SUPPORT FOR PRIME 4 STANDALONE DJ HARDWARE  PRIME 4 now WiFi-activated and enabled for TIDAL music streaming service  Cumberland RI, USA (September 5, 2019)—Denon DJ (www.denondj.com), a leading manufacturer of premium DJ products and solutions, today announced its Prime 4 smart controller is now enabled for both hard-wired and Wi-Fi internet connection, via a new v1.4 Firmware update. This update, delivered within a forum-based public beta initiative, brings the global stream and entertainment platform TIDAL—the first of Denon DJ’s premium content streaming partners— to the Prime 4, with SC5000 and SC5000M support to follow in short order. Both the beta group members and current Prime Series users (f ... [read more]

Jon Taffer is the personality and producer behind Spike TV’s hit show Bar Rescue. I love Jon’s brashness, knowledge of science behind the bar business (and entertainment business too) and demeanor that he uses. All of this is easily laid out for you (and applicable to our business in the entertainment industry). However, after reading his book Raise The Bar while on a recent vacation to Anguilla, I’m happy to share the nuggets I’ve gleaned and how I believe they app ... [read more]

Connecting with authenticity means that you actually create a bond with your clients up front, you actually create a connection and find some common ground. Sometimes this is WAY easier to say than to do.  Some clients you’ll connect with on a deeper level than others. Let me share with you an example of two different phone calls I had with a potential client.     The first one I absolutely connected with them.  We met at a bridal show. She chatted with one of the ladies on my team, Kaylene.  Kaylene made a nice connection with the bride by just commenting on the weather, or something about her attire and it got t ... [read more]

In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list.

Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report.

Sign in to your  ... [read more]

September in New England usually means wedding season is starting to wind down, school dances are back in full swing and it's time to think about Holiday parties. After a busy summer season it's a good idea to look around your office and catch up some things you've let slide. There's equipment to be fixed, things to be cleaned, social media and marketing to catch up on, etc. Time to switch gears a little. Here is a really spot on list of ideas from a marketing website I follow. I firmly believe that to truly grow your business, you need to digest content from a variety of sources. I came across Josh Pather on Instagram a few months ago. Not all of his content is relevant, but I have found some good nuggets to add to my business ... [read more]

Comparison / Contrast for DJs Way back when, as a freshman in college, my first writing prof introduced me to the wonders of the "comparison/contrast" essay: It's where you take a look at the similarities and/or differences between two things or subjects as a way to express some interesting truth about them. This Mobile Beat issue, which I originally thought would be a bunch of unrelated articles, actually offers a pretty good helping of comparisons and contrasts: competition/teamwork, cutting-edge quick mixing/crowd-pleasing classic song lists, how to build company culture/how NOT to build company culture, and so on. We eve ... [read more]

We all need a bit of music in our lives, be it to brighten up a gloomy day or help alleviate the pain of a long car journey. Put simply, music - and in this case, electronic dance music - is the perfect accompaniment to any day. Life would be extremely dull without it, right? But not all of us are listening to our favourite artists via the same platforms and various services out there that provide the music we know and love. One more notable way some of us are accessing music is through the use of torrent sites as they allow us to find a whole host of songs, usually for free of charge, and at the touch of a button or two. Torrent sites are convenient, easily accessible and have a vast array of tunes to search for and, subsequently, download. ... [read more]

This is our final of the 5 Musts of Business from Jon Taffer and it's called Safety. I learned LONG ago that safety is important as any aspect in our line of work. Oftentimes you are the only sober person in a room full of celebratory individuals in a mind-altered state. You HAVE to put guest safety at the TOP of your priority list. After chatting with my good friend Ben Stowe we decided as a company we didn’t want the liability of rigging, tents and the like. I’m not condemning anyone who does these things; someone has to, but PLEASE…take the necessary steps to provide these options the RIGHT way. Consult your insurance company and your business coach before diving headfirst. You may be diving into ... [read more]