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We continue with the final installment this week of how to go from 4 star to 5 star service.  One photographer I know went back to her past clients and asked the question “What can we do that would enhance your service with us?” By asking this question she found a brilliant way to help not only the bridal couple but also their attendants as well and increase her word of mouth referrals. Since the photographer is with the couple most of the day and have to eat, she started providing ... [read more]

Advertising models are constantly changing. What worked ten years ago is no longer valid and what was working last week is old news. In a world where content is king, how do you sort through the fluff to be seen and heard? What's the new "buzz" word that will magically get you clients and referrals? I have one for you: Authenticity. This was a huge topic at the Wedding MBA in Vegas this past October. All of the social media and marketing seminars had the same message: Be authentic. So, what exactly does that mean? I'll skip the Webster's definition (you can google that) and get to the meat. Authenticity in your business is about communicating your talents and skills to prospective clients without trying to sell them. ... [read more]

[caption id="attachment_126097" align="alignright" width="811"] Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened to you, where you got so emotionally attached to something you just had to have i ... [read more]

After 15 years with Pioneer DJ, Parkinson’s expertise will drive DENON DJ to new heights of innovation and performance. Cumberland, RI USA (November 19, 2019)—DENON DJ (www.denondj.com), a leading manufacturer of premium DJ products and solutions, today announced that noted DJ industry veteran Rik Parkinson has joined DENON DJ as their Director of Strategic Development. In this newly-created position, Parkinson will work with DENON DJ’s outstanding team of product and marketing professionals to build on the amazing success of recent products such as the DENON DJ PRIME 4 4- channel standalone DJ system and the SC5000M media player. Parkinson brings with him a wealth of intense D ... [read more]

Front or Back. I had a post recently in our group Sales for Event Pros where I chatted about the minister services that I provided for a client recently.  I showed a photo of the bride and groom at the very end of their ceremony, just after they are pronounced husband and wife. The Bride and Groom have their hands raised like this in the air, in celebration of their marriage and just being pronounced, husband and wife. I juxtaposed it with the fact that I wasn't in the photo... that I had taken a step back and out of the frame. Are you in the front? Or are you in the back? What's your purpose? What's your role?  Some people would argue th ... [read more]

We discussed last week how simply caring can help you go from 4 stars to 5 stars, and continue with the article this week.  Another Uber driver in the evening figured out a way to ensure he ALWAYS got 5 star reviews. When we got in the Uber he pulled around the corner and offered each of us a small bottle of ice water. GENIUS! When you are an out-of-town traveller in a place like Vegas and not accustomed to the dry heat, this one small gesture can be seen as a lifesaver. The Uber ... [read more]

So how did everything end up after my faux pas the day before at the ceremony?  After the ceremony was over the next day, I was complimented by the Step Father of the bride, by the Father of the Groom, and by the Mother of the Bride after the ceremony about what a wonderful job I did serving as their Officiant.    Here’s the rub.  We’re not always perfect.  No one is. The key thing to note is to take a moment and stop to smell the roses if you will, stop and enjoy life for a minute.  Center yourself around your purpose, your calling and why it is that you do what you do. Some people think our lives are just party-filled and alw ... [read more]

PAST, PRESENT AND FUTURE IN PERSPECTIVE Mobile Beat owner and MBLV show producer Ryan Burger reflects on his time at the helm for 14 events, including the upcoming MBLV24 (March 17-19, 2020), looks to his own future, and at the dawn of a new MB era. Ryan Burger is determined to make what has become his final Mobile Beat Las Vegas event a memorable “going away party.” Here at Mobile Beat we’re not completely sure yet exactly what that means, but keep your eyes on MobileBeatLasVegas.com for updates on the pumped-up event!  Meanwhile, the Mobile Beat owner and MBLV show producer has been feeling reflective on his journey to this point, and the new road MB is about to take. He shared the following: “Five years ago, wh ... [read more]

Recently I attended and presented at a conference, as I naturally do a few times a year. As you can imagine, my schedule for speaking and seeing so many different seminars was awesome and a whirlwind in its own right. Combine that with nightly dinners, gatherings and just plain being overtired can wreak havoc on a body. Technology is ever-changing and it appears that the taxi alternative services Uber and Lyft are here to stay.  When you have to be somewhere fast and don’t want to pay the higher prices of the taxi servic ... [read more]

The devil is in the details...or sometimes the rusty details if you will.  What do I mean by that….rusty details? Have you ever come back into the thick of event season after a short break and sometimes you find yourself slip back into rote?  Doing the same thing that you’ve always done. If you’re honest with yourself...I bet you have. This happened to me recently and I thought I would share the experience with you here.  I got to a rehearsal after a short break from the season last year and I go into rote. What’s rote? Rote, according to Dictionary.com, is the mechanical or habitual repetition of something to be learned.  At r ... [read more]

25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grimes, Iowa. Just as the DJ business has seen many changes since the ear ... [read more]