The Magazine For Today's Mobile DJ

Cont. from last week… Tony Robbins and Brendon Burchard are both mentors to whom I will be forever thankful to because of the wisdom they taught me including their guidance on not going through a ‘to do list’ daily for the sake of being busy; instead they got me focused on the outcomes I needed to achieve daily, weekly and monthly to mark progress on my business. They got me to carry out whatever activities were necessary to get the desired results with the minimum of distractions. With their help, I got comfortable putting my phone on the ‘do not disturb’ setting during my ‘Money Hours’ so I could maximise productivity. I got more done by blocking periods of time out to focus on a single tas ... [read more]

It's no secret that everybody's a DJ, right? Every event we do someone has to come up and tell us that their brother, cousin, dentist, barber, carpenter, mechanic, aunt, lawn care guy or neighbor is a DJ. It's what people do to make some side cash. No training needed, just a Spotify account, disco ball and a system from "DJ in a Box". Being a DJ isn't a "real" job, right? It's not like you need a degree or certificate or something like that. ANY-body can do it. Maybe I'm over generalizing here, but we do have a tendency to shoot ourselves in the microphone. Case in point, about five months ago a video started to make the rounds from a "veteran" wedding DJ exposing the "lies" we tell all our brides. In this vid ... [read more]

We continue with tips to grow on from last week.  So there I sat...18 years old...living the wild, reckless, care-free life that most 1st year college students do and my dream was beginning to burst.  We were also required to take a shift on the local campus radio station 89.3 FM WHSN and that is where I was first bitten with the radio bug. Radio is one of those things that gets in your blood and again being now 19 and loving the "fame" that it was bringing me I was all about it.  I knew a couple of other DJs in my class who did bars and mixed on turntables but never really got to try turntables until a year or so later. ... [read more]

DJ tips in under a minute. These are LED Par 36. They're in an old CD case. I think you could probably buy these lights today for about $39 apiece. That's what I've seen at the shows, $39, $49. I have eight of them and now they're in this case and boom, I'm out the door. The benefit is I don't have $300 to buy one Par can and a lot of my clients want some uplighting. So I have plenty of videos that show these lights. They're as bright as those lights right there. If you can see that, that is a color wash. The reason I bring this up is people are always asking me about the economy, what can I do? You know what, buy some smaller, less expensive lights, bring down the price of your uplighting package. If it comes down to I want to sell something, this is a great way to go, Par 36 cans, get a case, you're out the door for probably $200, $300, under a minute.   ... [read more]

Humans are very susceptible to suggestions and first impressions. The way we meet a new person can create a lasting thought in their mind that can be difficult to alter or remove. Our own perceptions can be changed by the slightest mention of a subject that triggers a negative memory, and the same can be said for our clients. In fact, there are many ways we can influence our clients without even realizing it, and in doing so we create problems for ourselves that never existed in the beginning. One of the most prominent examples in my mind is during the music-planning portion of our consultations. Everyone has seen a bad DJ at work and nowhere is their cheesiness or over-the-top goofiness more evident than in the lea ... [read more]

Last week’s article we dug deeper in regards to how music can move people emotionally and how that can be used for maximum impact at your events.  Now let’s get into a little nitty gritty for application. For example, when you're transitioning out of dinner and into dancing, play a beat. Use sing along songs that aren't necessarily danceable, but they're definitely moving the party forward in the night. If you have a younger demographic couple you might be dropping some early 2000s like Maria Maria or Hey Soul Sister or something similar. Play songs tha ... [read more]

Here is a great icebreaker you can try at your next event.  It's a cool way to get your dance floor engaged. https://youtu.be/3zQBgZZbIb4   Visit us on line at barryandjordan.com and feel free to reach out to us anytime fun@barryandjordan.com   Enjoy! INTERACTIVE GAMES IN 90 SECONDS!   ... [read more]

Cont. from last week… Social networking is an effective way to win new business and even though I personally place it at the base of my own marketing pyramid do not underestimate the new business to be gained by being a part of the social networking family. The potential revenues are enormous. Summary  There are a plethora of ways to market your wedding business outside of the strategies I’ve suggested, but unless you have a large marketing department and a large budget, I recommend learning to master just a few that you can stay on top of. By way of summary, let me explain why I suggest you prioritise your pyramid (at least the top 4) in the same order ... [read more]

Following the success of the original PAR Z100 series of par can fixtures powered by modern warm white COB LEDs, ADJ is pleased to announce the introduction of two new models offering RGBW color mixing. Providing lighting and stage designers the look of traditional par cans but with the technological advantages of LED light sources, the PAR Z120 RGBW and PAR ZP120 RGBW provide a modern twist on this iconic lighting fixture. Both models are housed in authentic metal cases that are the same size and shape as traditional PAR 64 fixtures. The PAR Z120 RGBW features a subtle matt black paint finish, making it ideal for inconspicuous stage lighting. The PAR ZP120 RGBW, on the other hand, has a dazzling polished silver finish ... [read more]

When it comes to the DJ & wedding/event business, there is certainly no shortage of vendors! It seems as though every month, new wedding/event vendors are popping up, ready to begin their journey into the wedding world! In our area, the Austin Wedding DJ market certainly has no shortage of DJs and DJ companies. In the Austin, Texas area, there are over 150 professional DJ companies! Factor in all the DJ companies and solo DJs who do not advertise as much, or are on Facebook only, Craigslist, etc., and there are hundreds of more DJs in the business, right here in our area! On top of that, the Austin photo booth rentals market is increasing in competition, as well. It goes without saying, this is the sa ... [read more]

In 1993 I attending New England School of Broadcasting (now New England School of Communications) and at the time the school was in transition, going from a one year certificate upon completion school to a 2 year Associates Degree of Science in Broadcasting.  My class was the "pilot" program for that school into the Associates Degree. Our president George Wildey always told me that I was blessed because I didn't have the "Maine accent" which meant that I could work anywhere I wished and not be pigeonholed to Maine or other New England states for work.   Tip:  Don't be a ... [read more]