The Magazine For Today's Mobile DJ

Uplighting and wireless uplighting has been around for a little while now. There are the big name companies that charge a lot for their uplights and the quality is great, as we expect them to be. Then, you have numerous small or unheard of companies that are much cheaper on Amazon, but the quality is so-so. I've taken a chance and bought a few of those over the years. I've learned my lesson and will happily pay more for a quality product. We provide Austin & San Antonio DJs, Austin & San ... [read more]

For the last decade social media marketing has steadily replaced traditional forms of advertising like print media, postal mailings and cold calling. Over the years the algorithm for what works has changed almost as much. Ten years ago all you had to worry about was Facebook and My Space. Now there’s Instagram, Tumblr, Twitter, Pinterest, Linked In and many others to contend with. How do you know which content to add to which site that will get you bookings? It’s seems like one big crap shoot. I reached out to Andrea Eppolito, owner of Andrea Eppolito Events in Las Vegas (A luxury wedding planning and event service) for insight. She is presenting a must see seminar at MBLV23 titled “Social Stature and Selling”. Andrea’s seminar is going to discuss the most widely used platforms for each segment of the wedding market, review the needs of their end users, and o ... [read more]

We continue this week from last week's article with the next two words broken down in the phrase "How can I help you?" CAN?   Can by definition means "be able to or be permitted to".  I think back to the book "The Little Engine That Could" "I think I can...I think I can...I think I can"  Do you have that can-do attitude? CAN gets to the heart of your attitude and if you are in the right frame of mind at present to take care of that client.  Now answer the questiondo you WANT to? Just because you CAN doesn't mean you WANT. Is this a client that you WANT to ... [read more]

All right. DJ tips in under a minute. This is a free program called Audacity and I use it to do edits. And what I'm doing right here is I'm cutting out the intro, I have a track. So now I've saved the track, now I'm going to go to the beginning of the track and I've cut out that intro. I can view the track, I can make the wave smaller, I can cut out different bits and pieces, I can add transitions, I can add loops and effects, I can do whatever I want. You can import your audio, you can have fadeouts, you have a bunch of different effects, you can put loops, you can have all these effects added when you put a section in, kind of hard to see. I'll put a link in the description where you can download it, but this is free. It looks similar to other programs that you can spend hundreds and hundreds of dollars on, but this one is free. So use Audacity to do your editing and be a pro. Thank yo ... [read more]

When dealing with last minute changes, the best thing you can do is to handle as much of the discussion surrounding who is the ultimate decision maker in advance if at all possible.  Most conflicts on event day are completely preventable if you are prepared ahead of time and have prepared your client’s mindset ahead of time. Let’s look at a couple of other scenarios where you may have last minute changes and how to handle them.   What do you do if the Event Planner changes things on you last minute?  First off, do they have approval from your mutual client? This again speaks to a previous conversation you all should ... [read more]

How can I help you? It's a throwaway phrase in our society BUT if said with purpose, meaning and sincerity…it can put you on the path to the sale. I posted this in our online FB group Sales For Event Pros and as expected it fostered some discussion.  What I really believe is that this phrase (and frankly almost every step of the sales process) needs a dissection to truly understand the meaning.  This is a time for self-inflection...NOT a time to think "Oh well I do that..." ... [read more]

DJ tips in under a minute. Here we go, I'm at a wedding. I'm up here where the wedding will take place. So as you know, looking out, this is the groom's side, that's the bride's side. We're going to switch that today. We're going to have the bride's parents sit here on what would be my left side and the groom's parents sit here on what would be my right side. Why? Because that way the groom's parents will see the groom, the bride's parents will see the bride. Try this at your next wedding. Tips in under a minute, bringing you redoing the wedding setup. So again, put the bride's parents at the front of the groom's section and the groom's parents at the front of the bride's section. You end up with the fact that now they're looking at the face of their loved ones and not at their backs. So we're going to try it today. I just heard about it from someone last night and I spoke with Jim Harmo ... [read more]

Last week we discussed emotions running high and the psychology and preparation that goes into handling last minute changes.  This week we’ll expand on the topic at hand a bit more, and discuss WHAT you need to do. Knowing that you’ve done your preparation and understand the psychology of the event and how it impacts your clients lives, up next is managing expectations.  You of course want to expect that they will have a great event. The key is to under promise and over deliver in your client’s eyes. Don’t promise them the sun, moon and stars and only deliver the basics.  As Ray Davies of the Kinks said “G ... [read more]

Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Technology and innovation keep pushing the boundaries every day, trying to make our lives, performance, and service more comfortable, better, and more effective. There are DJs who embrace it and try to make the most out of it and those who -still- think that tech is the mother of all evil and blame it for their failures. "Everybody is a DJ now" "Real DJs don't use sync" blah.. blah.. blah... Yes, things have changed, and there is a plethora of new tools a DJ can use to step up his (her) game, but technology is not the key factor to keep up and stay relevant. The game changer is c ... [read more]

In the first part of this blog I touched on how Millennial's interact and make connections. They value authenticity and like to follow people's "stories". Millennial's follow You Tubers more than TV shows. A big part of making a connection with them is personality and how you tell your story. Millennial's want to be part of your journey. Recently, I took part in a webinar series from my Alma Mater Johnson & Wales University. The webinar focused on the importance of personal branding and changes in how companies hire and fire personnel. Your online presence will count more than your physical resume in the near future. The webinar broke down several key factors you should be doing to attract your ideal client and max y ... [read more]

What's Your Legacy?  We continue where we left off last week.  I share this with you to hopefully inspire you.  To realize that your next event is NOT just another gig.  It’s NOT playing just another song. Your job is NOT just about playing music and making announcements.  It’s about impacting people’s memories. Moving people emotionally. Changing lives for the better. Giving a Grandfather a moment; to share with his granddaughter and flash that knowing smile of his life’s work left behind.  Creating a memory for a Mother who is in the middle of her life’s work. She can see from both sides of the hourglass in her daugh ... [read more]