Topics


 

>
Read

Is this Funny, Creepy or Just Plain Wrong?

July 20, 2019 by Michael Cordeiro
One of the many unwanted hats we wear at events is that of lost and found manager. It's not enough to be the host, entertainer, DJ, lighting designer, photo booth operator, babysitter, the "Your lights are on" and "It's last call" guy and whatever else a venue throws at us. Now we have to make endless announcements about lost wallets, shoes, hats, gloves, false teeth and phones. There always is a certain question of ethics and responsibility to do the right thing with other people's property. Sometimes it might be a little too easy to cross the line, especially when technology is involved. A good question was posted on one of the private... [read more]
>
Read

Productivity Formula and Goal Planning Part 1

July 18, 2019 by Mitch Taylor
The Productivity Formula and Goal Planning I have found that most people I chat with in our industry fail to plan, and therefore they, without realizing it or not, have planned to fail.  It's sad, but it’s the cold, stark truth. Jim Cerone, in his seminar at Mobile Beat 20 "Behind The Scenes with The Perfect Host", made reference to this with a post from a DJ lamenting on Facebook that he couldn't make Mobile Beat this year.  Supposedly this individual had tried everything in his power to make it but finances just didn't work. Want Jim's solution for how to guarantee you can afford training? Go buy the Digital Plus su... [read more]
>
Read

DJ Tips In Under A Minute: Spotify For On And Off Line Music

July 18, 2019 by DJ Jay
All right. DJ tips in under a minute. This one is a new service -- not too new, but new to some of you, maybe -- called Spotify. Now, Spotify is a music service. You can go on and play songs, pick out music, play them, make a playlist, do whatever you want, but the big thing is this, it's this $10 per month program, their premium service. It not only lets you play songs off your playlist whenever you want, but the big thing is right here, you can even listen when you're offline. So you put together a playlist of music, you go to a gig, you've got music in an offline player, you can now pull it up if you had to. And certain programs will run this, i.e., DJ 2 uses this. So if you have an iPad, iPhone, you have DJ 2 on it or you have a DJ 2 controller, you can now use Spotify offline. So check it out, Spotify, i... [read more]
>
Read

Respect Is A Two Way Street Part 2

July 16, 2019 by Mitch Taylor
Last week we began with the discussion of how respect is a two way street and gave you the first way to accomplish this.  Here are the other two ways to ensure you keep respect when given an opportunity. .  Before you say yes to the opportunity be sure you can represent the brand or person giving you the opportunity effectively.  If you can’t represent them appropriately then you are doing them a disservice by even accepting the opportunity. Do the right thing and move on.    Never bitch about said opportunity in a backchannel.  What’s a backchannel? Any place where information is spread about someone else.  It’s... [read more]
>
Read

Share Your Heart Part 7

July 11, 2019 by Mitch Taylor
Last week we discussed the final letter of our HEART acronym with before, during and after the sale for Thought.  Always be THOUGHTFULL.  Provide tips on how to better their experience.  Become an expert on the types of events you service.  What other problems can you help solve for them. Another way of being thoughtful is being full of thoughts that can help your customer in ways they may have never thought of.   Final Thought:  How do you share your HEART?  Don’t jump into a canned pitch.  Don’t think about you. Find out how you can help them.  What do they want more than anything else? What’s stressing them ... [read more]
>
Read

DJ Tips In Under A Minute: Back Up Folder From An External Drive Serato

July 11, 2019 by DJ Jay
All right. DJ tips in under a minute. This one is about Serato and drives and music. If you look down here, you see I have a crate called backup. I always use external drives. Every time I do a gig, it's on one of these bad boys, an external drive. So I decided that if the drive goes down, I need something internally. And since I don't carry really any music on my laptops that go to gigs, because it's all external, I'm going to make a backup file, I'm going to fill it with probably 2,000 to 3,000 songs and put it onto my desktop so that when I'm out in a gig, if the drive should go down -- hopefully it won't, but if it did, I'd have music immediately ready and going. Now, a lot of people will say, I only use internal, that's cool, I only use external. So it's not a give and take, it's really what you prefer. ... [read more]
>
Read

5 Reasons To Get Your Kids Into Music

July 10, 2019 by Mobile Beat
You might hear one of the other moms rant and rave about their kid’s music program. They are watching their kid learn and grow as they progress through the basics, and the future looks so bright. I’m sure this sounds at least somewhat familiar, but you need to know something. It’s never too late to get your kids involved in a music program and they are generally easy to find. Say you live in New York city and your kid is showing an interest in playing the saxophone. How can you help your kid learn the saxophone? By going to google and typing in,  “Saxophone Lessons NYC,” and finding them a program. Now that you know how to find your kid lessons for their musical instrument of choice, let’s look at 5 reasons you should make that search and get your kids into music. read more]
>
Read

Preparing For Your Last Gig Ever: Richard Mills Go Fund Me Page

July 10, 2019 by Michael Cordeiro
Have you thought about when your last DJ gig would be? Have you envisioned walking off the stage and packing up for the last time? Do you have your DJ career and retirement mapped out? What if "life" just came in and trashed all those plans and dreams? Have you and your family prepared for something like that? That dreadful scenario is happening right now for one of our DJ brothers. In 2017 Richard Mills (who hails from the kiwi nation of New Zealand) was dealing with life, marriage, kids, bills and a busy DJ schedule when he was diagnosed with brain cancer. He pressed on and with the support of his ... [read more]
>
Read

Respect Is A Two Way Street Part 1

July 9, 2019 by Mitch Taylor
Respect to me is a two way street.  I was recently part of an exchange where that clearly wasn’t the case.Someone was given an opportunity, and to me with an opportunity comes great responsibility to see that opportunity through.  My recommendation would be to go beyond just seeing it through and actually do justice and right by the person who gave you that opportunity.   The problem becomes is when you bitch about the responsibility that was bestowed upon you and the person who gave you that responsibility hears about it through a backchannel.  Now don’t get me wrong, everyone should have a right to have a safe space to ven... [read more]
>
Read

Share Your Heart Part 6

July 4, 2019 by Mitch Taylor
Previously we discussed what to do Before The Sale during the Thoughts portion of our HEART acronym.  We continue this week what to do DURING the sale (i.e. after you book but before the event).  During the sale:  Send monthly reminders as to where they are in the process for their planning, NOT just for your role in it (music and entertainment), but for other aspects as well.  This will show you as the expert in the marketplace and also put your name on the tip of their tongue when their friends ask about who they have hired for entertainment for their event.  It also provides VALUE and shows you are thoughtful by bein... [read more]
>
Read

DJ Tips In Under A Minute: Mark Ferrell Com

July 4, 2019 by DJ Jay
All right. DJ tips in under a minute. This is Mark Ferrell. There's his name. He has a program called the MarBecca Method. It's a training method, comes in, I believe, gold, bronze, silver, might even have platinum different levels DJs go and attend this. They learn all the intricacies and ins and outs of being a better DJ, a better speaker, a better MC and most importantly, a better entertainer. I saw him speak in Las Vegas in 2000 and it was captivating. It has to do with being a respected professional individual and being a great entertainer as a DJ. So his technique and his thoughts are a little bit different than what you might be accustomed to, but it is well worth going over his website, reading it and maybe signing up to get something like his Getting Your Worth seminar. I am going to, because I need ... [read more]