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Engage your gig’s guests through RequestNow!

May 23, 2019 by Mobile Beat
Today’s DJ industry is more competitive than it has ever been. Engaging with your guests and building your own personal brand are crucial to staying successful and relevant. Traditionally, song requests were seen as a pain. Guests would come over and shove their phone in your face, perhaps spilling their drink on you in the process. People were shouting at you while other guests felt intimidated to approach the DJ booth. There had to be a better way to connect. Cue RequestNow. RequestNow is a modern engagement platform that simplifies the song requesting process while also acting as a DJ branding and marketing tool. read more]
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How To Deal With Emotional Employees Part 3

May 23, 2019 by Mitch Taylor
We are in our 3rd and final installment of How To Deal With Emotional Employees Article Series.  Here's my final thoughts. Finally, relieving employee stress doesn't have to cost you money.  Sometimes you wake up and realize that you just aren't going to be productive that day.  That's ok. If an employee comes in with a bad attitude suggest a session to talk about it.  Then (if workload permits or whenever possible) give them a bit of time off to re-energize themselves.  The additional time away can allow for reflection and allow them to come back to work a bit more rejuvenated, eager to get back at it and than... [read more]
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DJ Tips In Under A Minute: Ending Time On Your Receptions

May 23, 2019 by DJ Jay
All right. DJ tips in under a minute. These are wedding invitations and usually these are done maybe before you're even hired as the DJ, but one thing that wedding invitations can sometimes have is the end date of the reception. It might say, beginning at 5:00, ending at 10:00 or whatever it says. The reason I'm bringing this up is it was brought to my attention that whenever a party has an end time, it tends to give guests a little bit different perspective as to how long they should stay. And I noticed most of my events on the outside of the room will have an end time. See if you can get the end time taken away. So just reception to begin at 5:00 o'clock. That way there is no sense of when am I out of here? Because I think if you have it in your head that this ends in two or three hours, you gauge how long ... [read more]
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Denon DJ Adds Industry’s First Standalone Hardware Music Streaming to Prime Series

May 21, 2019 by Dan Walsh
Cumberland RI, USA (May 21st, 2019)—Denon DJ (www.denondj.com), a leading manufacturer ofpremium DJ products and solutions, today announced its Prime Series DJ hardware will soon beenabled for both hard-wired and Wi-Fi internet connection. This exclusive, ground-breaking innovationbrings the capability of playing digital music content from the world’s premier DJ streaming services aswell as directly from the Prime Series units, with no necessity for a laptop computer. Denon DJ has partnered with a selection of the industry’s most cutting-edge and content-rich digitalmusic platforms to bring streaming music inside a DJ’s hardware. Exclusiv... [read more]
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Brand Loyalty vs Customer Service Part 3

May 21, 2019 by Mitch Taylor
We continue and finalize the Brand Loyalty vs Customer Service with our Action Steps: ACTION:  List out ways that you currently stay in touch with your clients and how many touch points you have.  Now list out ways you can increase and/or improve your touchpoints. KEY POINT: The touchpoints have to BENEFIT the client in some way, and not just some cheapy thing that you give to everyone.  Do this for current external clients AND potential clients, then look for ways you can take care of and build brand loyalty and customer service for your internal clients, you know, the photographer that you worked with on Sa... [read more]
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The Great Ice Cream Truck Music Controversy

May 17, 2019 by Michael Cordeiro
It's no secret we live in a world where the "PC" culture runs amok. Everything is offensive. Everything "triggers" someone. Statues, flags and historical markers are being torn down and removed from public view at an alarming rate. Some for good reason and others for reasons a little more obscure. The music industry hasn't been exempt from scrutiny either. There has been much debate lately over playing songs from artists like Michael Jackson and R. Kelly - not because they wrote songs that are particularly offensive or racist, but because of actions in their personal lives. Whether or not they've actually been convicted of a crime in a court of law has no bearing on the court of public opinion. read more]
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How To Deal With Emotional Employees Part 2

May 16, 2019 by Mitch Taylor
We're back with the 2nd part of our three part series on how to deal with emotional employees.  Another way to relieve emotional stress and ensure employee loyalty is to have a quarterly, semi annual or annual outing or party with your team.  This is where you can create bonding opportunities that happen off the clock, allowing the team to make stronger connections with the other team members and see each other as people and not just a co-worker.   What benefits can you provide as help for emotional employees?  Health club or gym memberships, therapeutic massages, 5k tickets or maybe just by offering to sen... [read more]
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DJ Tips In Under A Minute: $10 Adaptor For Your MacBook

May 16, 2019 by DJ Jay
All right. DJ tips in under a minute. You see this, this is the MagSafe to MagSafe 2 converter. It's that little thing right there or it's that little thing right there. I have a MacBook Pro and a MacBook Air and the MacBook Pro has this, this old style and the MacBook Air has the new style. So for $9.99, I bought a converter, which now allows my old MacBook charger to charge my new MacBook Air, really cool. I do have a charger for both computers, but knowing that I can bring just one and charge both is awesome. I can't do it the other way. This charger won't work with this MacBook Pro, but that's okay, because now I've got one charger that charges both. So I can plug in one event and I'm good to go. So $9.98 saved me some Cache Money here, in under a minute.   ... [read more]
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Brand Loyalty vs Customer Service Part 2

May 14, 2019 by Mitch Taylor
This is the continuation of last week's article regarding Brand Loyalty vs. Customer Service. How do car dealers increase brand loyalty?  They take care of the customer, they make it easy to do business with them, which in turn builds brand (and business) loyalty.  Your brand loyalty, your referral relationships always need to be worked on, you can’t get stagnant with that. Truth be told, we’ve fallen behind on it in the past year at my company and it’s something we are working on to make better.  Maybe you’re in the same boat, maybe you’re not but it’s certainly something you cannot let fall by the... [read more]
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Brand Loyalty vs Customer Service Part 1

May 9, 2019 by Mitch Taylor
How interesting is it that you can have really poor or not the greatest customer service but yet brand loyalty will trump that?  Now maybe you are sitting here as a single-op reading this and saying “But Mitch...I’m not a brand...I’m just me!” You may think that but trust me...everything you do or say, or look or present represents yourself, your business and yes in fact your brand in someway.  We each are are own brand, whether we like it or not. How can you create brand loyalty in your business and how can that brand loyalty be above customer service? Brand loyalty can be above customer service by t... [read more]
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Brand Loyalty vs Customer Service Part 1

May 9, 2019 by Mitch Taylor
How interesting is it that you can have really poor or not the greatest customer service but yet brand loyalty will trump that?  Now maybe you are sitting here as a single-op reading this and saying “But Mitch...I’m not a brand...I’m just me!” You may think that but trust me...everything you do or say, or look or present represents yourself, your business and yes in fact your brand in someway.  We each are are own brand, whether we like it or not. How can you create brand loyalty in your business and how can that brand loyalty be above customer service? Brand loyalty can be above customer service by th... [read more]