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Wedding Marketing Strategies By Terry Lewis #3

July 16, 2018 by Terry Lewis
Wedding Fairs  This is a favourite topic with many of my one-to-one and online students, so I’m going to dive deeper here and provide more content on this subject than I have with the other pipelines. Let’s start by discovering what your beliefs are about wedding fairs. From the choices below, please circle the response you most closely relate to:  A: I’ve done wedding fairs in the past, but they don’t work for me, so I don’t invest in them anymore, they are a complete waste of time and money. B: I want to exhibit at wedding fairs, but the ones I’ve done have been poorly attended by... [read more]
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Mobile DJ Help – Alternatives to Saying “Ladies and Gentlemen”

July 16, 2018 by Brian S. Redd
I did a video on editing your speech last night and I mentioned that I don't use the phrases, ladies and gentlemen or, at this time. And there are a lot of reasons for it. If you use these phrases, I'm not picking on you. Ladies and gentlemen is kind of big. And when you're doing a more intimate event like a wedding reception, I like it to be a little more personal, a little more friendly. So one big question is, what can you say in place of ladies and gentlemen on the microphone? I'm going to give you one example. There's a point in the evening sometimes at weddings where you have a first dance, and then immediately following, what I like to do is have another slow dance. And I invite everybody onto the floor for it, so I have a full dance floor. After that slow dance, I play a big tune, everybody dances, I... [read more]
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Get Your Remix on with Roland’s DJ-202 – By Joe Bunn

July 15, 2018 by Joe Bunn
I recently got my hands on a new controller from Roland called the DJ-202, and I’m here to tell you, this piece of gear is the real deal. As someone who has used a competing brand of controller for many years, I could easily make the jump over to this unit or one of their other two offerings, the DJ-505 or DJ-808. If you aren’t familiar with Roland, it’s probably time you did some Googling or at the very least, take the time to watch an awesome documentary called “808,” about Roland’s first drum machine, the TR-808, which can basically be found on every hot record you’ve ever spun. Read the rest of this article and check o... [read more]
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Reputation Building – By Kevin Ramaley

July 13, 2018 by Mobile Beat Staff Writer
DJs are more than just musical entertainers. They are consultants, experts and trendsetters. Your customer looks to you to know all genres and styles of music. They expect you to be the life of the party but stay quietly in the background and, of course, come and go without being noticed. But what if you could change that perception? What if, instead of just providing entertainment through music, you could provide an experience: an "unforgettable, still talking about it long afterwards" experience? Well, you can! When you first start your business, your main marketing goal is brand recognition; you need to “get the word out” that you are a... [read more]
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Proper Equipment Needed – By Jason Weldon

July 12, 2018 by Jason Weldon
A big mistake I see with DJs who are trying to get into A/V rental is the type of equipment they are using. As a DJ, sometimes the less expensive equipment is perfectly acceptable. However, to the corporate client, you will need to make sure you are using industry-standard equipment. The most noticeable will be microphones, computers and projectors. Your microphone needs to be able to sound good and be clear from interference. Some of the cheaper microphones just don’t have the strength to cut through a lot of the RF noise from, what seems to be, a constant barrage of interference. Spending the money on a solid wireless combo unit will make ... [read more]
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Keys to a Beautiful Work/Life Balance

July 12, 2018 by Vanessa Joy
One winter, I had the incredible experience of being able to spend six weeks in Brazil. It was the first of my Tim Ferris style mini-retirements, where I worked remotely and even learned a good bit of Portuguese. In Brazil, there’s an expression. Like most foreign language expressions, a lot gets lost in translation. But here it goes: Shall I make a coffee, or make a life? The back-story behind it is a boy falls in love with a girl and wants to know their future. Should he plan just for her to come over for coffee and crumpets? Or, should he plan for her being there every day for the rest of his life? It’s a romantic notion, but I think it applies to more than just love. As business owners, so often I see us thinking with the kind of short-sightedness of only planning to make coffee rather than m... [read more]
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DJ Tips In Under A Minute: Another Reason To Attend A DJ Show, PRICES..

July 12, 2018 by DJ Jay
All right. Just showing you kind of a DJ tips in under a minute, small speakers. These are tiny. That's my hand and that's the speaker and it's pulled on top of a 12-inch sub. And not only are the prices great, but I'm seeing more and more 8s and 10s with DJs and they all seem to love them and there's certainly a lot here at the show. So that's the setup, ZXA1 and ZXA17. People ask me if I saw anything, put it in the video, so I am. Very small footprint, looks very easy to move, probably two tops and one sub and you are in business. So another reason, DJ tip in under a minute, go to the shows. Pricing is ridiculous. A lot of blowout deals for the show. So if you need an excuse to come to the shows, there it is, cheap gear. DJ tips in under a minute.   ... [read more]
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The Right Mindset

July 11, 2018 by Jordan Nelson
There is a lot of talent and experience in the mobile DJ industry. In my market alone, I know DJs that have double, triple, or even quadruple the amount of time in this business that I do. I also know DJs with a seemingly endless supply of knowledge on topics (like sound) that I barely scratch the surface of. There are DJs with mountains of gear for every possible situation while I get by with two carefully chosen systems. Yet despite all these tangible and intangible resources, I see too many DJs stuck in progression ruts. They're doing the same things, the same way, for the same price for years. What keeps people with the resources to impro... [read more]
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Scaling Up – By Byron Gunter

July 11, 2018 by Mobile Beat Staff Writer
Most of you reading this probably think that you are one of the top wedding DJs, if not the best, in your market. In most markets there is plenty of room for growth—but there’s only one you and only so many weekend dates a year. So, the question is, how do you duplicate yourself? How do you build a multi-op with an arsenal of DJs who bring the same level of professionalism and experience that you do? How do you maintain your brand consistency and quality-of-product as you scale? As a multi-op that does well over 400 weddings a year, I could spend hours explaining how, for example, we do all those weddings with little to no advertising, how ... [read more]
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A Simple Tool to Attract Your WOW Clients – By Steve Napolitan

July 10, 2018 by Mobile Beat Staff Writer
Nothing is more frustrating than conjuring beats that you find mind-numbing and don’t let you experiment or express your full creative potential. Many creatives, artists, and entertainers struggle with the dilemma: Work that pays the bills, or work that is fulfilling? You can have both of course: work that’s play and work that pays. When you do more of the work you love, you put much more effort in, which brings about better results. Better results lead to more revenue because if you’re getting better results, clients will be happier to pay more. And when they do, you grow your raving fan base...which leads to more referrals. More Result... [read more]