2017

This selected articles from Mobile Beat issues in 2017

>
Read

Getting Control of the Situation – By Dan Walsh

June 5, 2018 by Dan Walsh
Hey young DJs, gather round for a story about long ago...Once upon a time, Mobile Beat was one of the few places where DJs could find info on the latest and greatest gear, to help them make purchase decisions. Then, a wondrous thing, called the World Wide Web, arrived. Soon this web became the primary source for every kind of information, for DJs, just like everyone else. Thus the need for Mobile Beat's “DJ Shopper” features faded. The magazine still discusses tech stuff, but not as the primary source of buying assistance for our readers. But that's ok. Thankfully, there are still plenty of gear-related topics to talk about on these pages. In this i... [read more]
>
Read

The Pherein Principle by Stu Chisolm

June 4, 2018 by Stu Chisholm
I first heard the word “pherein” (pronounced “fair- in”) from my wife’s mentor and artistic collaborator, Joseph Wesner. A sculptor of some fame in art circles, he created a series of abstract sculptures he called the “Pherein Series.” As he described them (and the term), “pherein” is a Greek word that means to both support and carry forward. I stashed this factoid in the back of my brain until one day when I was at my favorite DJ toy store with some cash, but no real plan. (Sound familiar?) For some reason, “pherein” popped into my head, which led to the question... WHAT’S IT ALL ABOUT? When we consider ad... [read more]
>
Read

DJ Injury Report – By Mike “Dr. Frankenstand” Ryan

June 2, 2018 by Mike Ryan
After an evening of DJing at the Corvette Diner in San Diego, Ed Bia was walking out to his car and tripped on a parking block, falling and painfully shattering his wrist. At the same restaurant another jock, DJ Daryl, during a Halloween weekend, decided to dance like Michael Jackson in front of the restaurant’s patrons. All of a sudden one of his shoulders popped out of its socket. It was so painful he fell to his knees writhing in pain. EMTs were called and, in front of the whole dining area, took Daryl out on a stretcher. (I recently heard Daryl had a stroke – hang in there Daryl.) DJ equipment reviewer DJ Brian Redd also suffered a stroke leaving on... [read more]
>
Read

Stick It to the Crowd – By Marc Andrews

June 1, 2018 by Mobile Beat Staff Writer
I have found a nearly perfect little sound system and it performed amazingly at a wedding last week. The wedding reception scene was a nice rustic-style but modern nature lodge in a large park. So it involved around 100 people in the mood for a fun wedding reception party and not a lot of space to work in. My gear for the event consisted of a standard DJ rack with MacBook, DJ controller and mixer, two STK- 106Ws from American Audio and some basic lighting. The speaker system comes packaged up in a nice slip-on case with a pocket for cables. The unit comes apart with the stick portion of it coming out of the back of the sub, along with its mounting pole, wh... [read more]
>
Read

Appearance vs. Protection – By Stu Chisholm

May 31, 2018 by Stu Chisholm
One of the facts of life for a busy mobile DJ is the need for good protection for our gear. Just last weekend while oofing my Rock-N-Roller up the ramp of my truck in the rain, one of the wheels slipped over the edge and I dumped the entire load on the pavement roughly two feet below. If it hadn’t been for the tough road cases I had my amp and other gear tucked inside, it would’ve spelled disaster. Shock (such as that), rain, direct sunlight, dust and other equipment killers are an inescapable part of mobile DJ reality. CONFUSING PROTECTION FOR PRESENTATION (AND VICE-VERSA) Accepting this fact, equipment manufacturers such as Gator, Odyssey, Grundor... [read more]
>
Read

Lyle Lovett & Gringo-Friendly Spanish Dance Songs – By Staci Nichols

May 30, 2018 by Staci Nichols
Once in college, I met a Kardashian-esque LA princess. She said, “You like country music? So, like, Lyle Lovett, right?” I thought to myself, “Who the hell is Lyle Lovett? I bet the only country song she knows is “Achy Breaky Heart”...sigh.” I told her, “No, more like Garth Brooks,” who she’d never heard of. The extent of her knowledge about country music had come from what she’d read about Julia Roberts’ ex-husband in Us Weekly. After I presented at the 2017 Wedding MBA, and had mentioned my “magic pin” -- “34 Gringo-Friendly Spanish Dance Songs for an Intercultural Mexican Wedding,” -- I realized many of us gringo DJs feel ... [read more]
>
Read

What Has Really Changed About Marketing in the Last 100 Years? – By Andy Slipher

May 29, 2018 by Mobile Beat Staff Writer
In 1975, the Federal Communications Commission (FCC) issued a largely overlooked ruling that allowed earth-orbiting antennas—satellites—to be used for broadcasting television over large areas. Around that same time, a little-known regional broadcasting network called Home Box Office (HBO) took notice, and decided to use the FCC’s landmark decision to begin distributing its own programming via satellite. HBO’s innovative move would have a ripple effect that would spill over onto the landscape of marketing. Soon, satellite networks proliferated, and with them, marketers’ ability to target in ways that were never previously possible. Since that time, there has been so much technological inno- vation that marketers are faced with choices beyond measure. It can be blinding and bewildering for anyon... [read more]
>
Read

David Tutera: Keen Eye on DJs – By Michael Cordeiro

May 28, 2018 by Michael Cordeiro
His name is synonymous with celebrity events and high-profile weddings. David Tutera’s room designs, attention to details and event planning skills are quickly becoming legendary. He has hosted several television shows, created events for rock stars, hollywood elite and royalty. And this October, he will be the keynote speaker at the Wedding MBA conference in Las Vegas. David gave me a sneak peek into his upcoming keynote speech and his thoughts on Mobile DJs. Mike Cordeiro: It really is a big honor to speak with you today. David Tutera: Thank you, it’s my pleasure.MC : So you just got married this past April, right? DT : Yes. MC : What were so... [read more]
>
Read

Online Marketing Choices – By Joe Bunn

May 27, 2018 by Joe Bunn
Based on the number of Facebook messages I got from DJs around the country this past week, I can attest that it is most definitely renewal season. In other words, it’s that time of year where the reps for Wedding Wire and The Knot (the two most popular sites for couples getting married) start hitting up wedding vendors asking them to either renew or to start advertising with them. First and foremost, just to be clear, Bunn DJ Company does do paid advertising with both The Knot and Wedding Wire. We have had success with both and therefore continue to renew each year. Based on your area and the reach of the listing, prices can vary, but it’s definitely n... [read more]
>
Read

Serve, Don’t Sell – By Matt Martindale

May 26, 2018 by Matt Martindale
Every DJ can be great if they remember one simple thing: Life is a performance—just like your actual performance at an event—and YOU are in charge! You have a role to play, and if you are true to yourself, and you know who you are, then that role becomes second nature. You know what you want. That allows you to tap into an inner resolve because you never have to change who you are. In Mark Sanborn’s book, The Encore Effect, he talks about what it takes to ensure a consistently fantastic performance in every aspect of your life. In fact, “every remarkable performance: • Moves us to act. • Makes us feel good. • Causes us to laugh. • S... [read more]