Mobile Beat Magazine


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It’s Beginning to Look Like the Most Wonderful Time of the Year

July 29, 2017 by Jay Maxwell
We’ve all had the experience of someone coming up to us at an event to request that we play a particular genre of music. The person might ask for some dance music, some country music, or some rock and roll. Of course, the problem is that these categories are too broad to fully understand exactly what music the guest actually wants. If someone asks for some rock and roll, does he want a Beatles’ tune, early Madonna, or a Tupac song? All these artists have been inducted into the Rock and Roll Hall of Fame, so any of them might be considered rock and roll artists. Of course, most DJs would not categorize all three of these artists as rock and roll. Only... [read more]
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Christmas in July!

July 28, 2017 by Joe Bunn
It’s hotter than the third level of hell here in North Carolina, but we are already thinking about holiday parties. Why? Because clients are beginning to realize that they need to book them now to get the best venues and vendors for their upcoming corporate events and other celebrations. Let’s break this article down into two parts. First, marketing to get these shows, and secondly, what you need to know to make them a success once you actually get there. PART 1: SECURING YOUR HOLIDAY GIGS Before I get too far ahead of myself, let me mention this. In January of this year, as soon as I felt like everyone had recovered from Christmas and Ne... [read more]
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3 Social Media Hacks Inspired by the Jetsons

July 27, 2017 by Staci Nichols
Remember how “The Jetsons” had that automated kitchen? Well, that's going to be you with social media from now on! What if I told you you could do all your social media posting in just one day out of the month and spend the other 29 days not worrying about it? You just need the right tools. Please step into the Jetson's social media kitchen with me now... #1 AUTOMATE YOUR POSTS Yep! Just schedule your social media posts the same way you can with blog posts or calendar reminders. Check out, for example, one of the most popular and established social media automation platforms, Hoot Suite, to see what's up. In a nutshell, you connect your T... [read more]
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It All Starts with a Conversation

July 26, 2017 by Mobile Beat Staff Writer
The audience is ready, you have the microphone, and now you are about to open your mouth to address everyone. The question is, will your comments uplift the audience or prove to be utterly useless? This one tip could actually determine your success right from the start. I have been a speaker now for over seventeen years. From keynote presentations to workshops, I have been in front of every type of audience you can imagine. Each time, I have used one simple tool that changes how I am received and perceived by the audience. Before I reveal it to you, so you too can also put it to work, I need to first discuss the difference between “profession... [read more]
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MOBILE BEAT #184 – JULY 2017

July 25, 2017 by Dan Walsh
MOBILE BEAT #184 - JULY 2017 Christmas in July Getting and Prepping for Holiday Gigs In this issue of Mobile Beat we're helping you get the jump on those late-year parties. Many organizations have been bringing back and ramping up their holiday celebrations after years of little or no party action following the "Great Recession." But the competition to secure these events is still tight, so we're bringing you some tips to help you get a leg up... ~ Dan Walsh, Editor-in-Chief Click here to view it now! CHRISTMAS IN JULY: HOLIDAY GIGS Christmas in July! (Holiday Gig Marketing/Performance) - Joe Bunn It’s Beginning to Look Like... ... [read more]
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Building an Event Team

July 18, 2017 by Jason Weldon
Building a team to help you on events, as well as to potentially grow your company, should be something that at least crosses your mind at certain points throughout the year. And if you are finding yourself thinking about it more often than not, here are some of my thoughts on getting started with finding, training, retaining and growing a great group of people. Before you bring anybody on board, even if it is just a roadie to help move gear, figure out what you want out of a team. Everything counts. The more you know what YOU expect, the easier it will be to communicate it with a potential employee; things like appearance, uniforms, clockin... [read more]
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Intelligent DJing

July 17, 2017 by Mike Ryan
These days, the word “genius” might conjure up images of real people like Albert Einstein or Stephen Hawking, or fictional ones like The Big Bang Theory’s Sheldon Cooper. But even the DJ world has some highly intelligent members, like Mensa member Dennis Jones, a leading mobile DJ in Southern California. To join Mensa, your intellect must be tested to fall in the top two percent of the general population. Known as “The Creative Music DJ,” Dennis has presided over the San Diego Chapter of the ADJA for half a decade, is a member of the San Diego DJ Association and serves as the assistant organizer of the San Diego Wedding Professionals. More tha... [read more]
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Digitizing the Mobile Game Show Experience

July 16, 2017 by Mobile Beat
DigiGames has been an important part of Mobile Beat ever since 2004 when they burst onto the national scene at Mobile Beat Las Vegas. They have revolutionized the way DJs and other entertainers have brought game shows and trivia to private events and have even provided gear for game shows in the national media. Known first for their stylish game show stations (a la TV's Jeopardy), they were pioneers in the combination of physical game show stations with computer software. And it all started with Tom Dorscher up in North Dakota traveling the state with his unique game show system and all the other DJs asking where he got it! Tom describes getting ... [read more]
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Tom Macari: Master of Manhattan

July 15, 2017 by Michael Cordeiro
The most common and widely used (basic) definition of a mobile DJ is a person who plays music and makes announcements at an event while having to bring all the gear necessary to do so. Those events generally run the gamut from weddings to proms to milestone events and corporate gigs. Skill levels and add-ons aside (photo booths, lighting, etc.) this is what we DJs do. But suppose I told you there are DJs who travel the world, work really cool events and don’t have to lug a truck full of gear everywhere? Would you believe me? You should. DJ Tom Macari (mah-car-ee) is one of those people in our industry that has carved out a very unique niche. I met up ... [read more]
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Branding vs. Booking?

July 14, 2017 by Stu Chisholm
On these pages back in August of 2009, Jeffrey Gitomer made an analogy between our entertainment services and various high-end products and venues at a Charlotte shopping mall. The bottom line seems to be that the guys running sales had empty stores, while high-end stores like Starbuck’s, Louis Vuitton and Apple had tons of customers lining up to hand over their hard-earned money. I’ve seen variations of this theme in social media recently, so let’s take a moment to unpack this idea a bit more fully. To begin with, my very first thought was that Apple, Louis Vuitton and Starbuck’s have MASSIVE advertising budgets that dwarf anything that even... [read more]