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Be a problem solver, not a salesman.

May 23, 2017 by Jesse Swanson
Sales: Listening and solving potential client problems As DJ’s we're very passionate about music and entertaining a crowd. We get that amazing adrenaline rush when a packed dance floor is having a big reaction to a song we played or something we said. The unfortunate fact is that many DJ’s out there, from newbies to veterans, struggle immensely with the sales process. In this article I would like to share a very simple mistake that most of us make. Something that might seem so very basic, but if you make this one change I promise you will see an increase in your closing rate.  Many of us got into this business as performers and not... [read more]
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Start. Stop. Continue. Mitch Taylor Taylored Sales

Start. Stop. Continue.

May 23, 2017 by Mitch Taylor
Start.  Stop.  Continue.  Mitch Taylor Taylored SalesIt’s been said there are 1440 choices in a day, which correlates to how many minutes are in a day.  You don’t have to wait for the next day, the next week, the first of next month to make a change and make a difference.  Start with that next minute out of 1440 in the day.  Take stock of where you are in life and decide three things.  What am I going to start?  What am I going to stop?  What am I going to continue?  Write them down.  Put them on a mirror in your bathroom so it is the first thing you see when you wake up and the last thing you see when you go to bed.   &... [read more]
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Lessons From My Wedding Couples

May 23, 2017 by Dave Ternier
Last month, I wrote some words on Mark Ferrell’s GWYW Facebook page: Just be their friend. Their inspiration. Their cheerleader. Their confidant. Be that person they can talk to about the animosity between her (the bride) and the best man’s common-law partner. Create a REALationship* with them. Be there. For them. Forget your numbers. Forget your stats. Ignore your “conversion ratio.” Just be REAL. AUTHENTIC. NO GAMES. “My biggest, wildest dream is about to come true in two weeks and my brain is spinning as I’m trying to wrap my head around it. Thank you again for the incredible help with everything. As happy as I am to be married and looking forward to our big day, it also makes me sad the engagement is coming to an end and everything with it – especially ... [read more]
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Fixing Business “Boo-Boos” Part 2

May 23, 2017 by MarkBattersby
Although the Federal Reserve’s Small Business Credit Survey Report on Employer Firms ranked government regulations—including ObamaCare—as more problematic than credit availability, cash flow, taxes or the cost of running a business, it is often correcting the so-called “boo boos” encountered in daily business dealings that generate the most (often long-term) savings. Consider the lease/buy conundrum so familiar to many mobile entertainers. The lease accounting rules as we currently know them are changing. The U.S. Financial Accounting Standards Board (FASB), which writes the rules in the U.S., has come up with new guidelines that will require ... [read more]
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X1800 Club DJ Mixer Prime pairs with new SC5000 Media Player

May 22, 2017 by Mobile Beat
Cumberland RI, USA (January 9, 2017) —Denon DJ (www.denondj.com), a leading manufacturer of premium DJ products and solutions, today announced the introduction of their new 4-channel X1800 DJ club mixer with creative and powerful Sweep and BPM based FX controls. True to the Denon DJ engineering heritage, the X1800 features extremely high-quality, 24bit, 96kHz audio output, ensuring superb sound characteristics. The X1800 is perfectly suited to integrate with Denon DJ’s new SC5000 Prime media via the EngineTM Connect protocol. This shares the beatgrid and time information with the mixer, from the player, to align the FX LFOs. Denon DJ’s expressive ‘Flex-Fader’, Crossfader adds diverse physical performance flexibility, whilst the all-new frequency controlled ‘Band-Isolation’ brings even mo... [read more]
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The Profile Page – It’s Back!

May 22, 2017 by Michael Cordeiro
Mobile Beat is always thinking of new ways to bring you better content. We strive to be on the cutting edge of what is new, important and relevant to our industry. We cover the big topics of gear, music, performance and people. The first three topics are very well represented in Mobile Beat, but we felt that the "people" section needed some attention. So, resurrecting the Profile page to spotlight those impacting the DJ world in a positive and unique way was an easy decision. Each month Mobile Beat is going to interview a DJ, entertainer or artist that stands out in our industry. We need YOUR input. It's a big world. Tell us who you would li... [read more]
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Exceeding Expectations?

May 22, 2017 by Robert Lindquist
Meaningless marketing expressions and phrases are everywhere, and the two I see to see the most lately are “jaw-dropping” and “We exceed your expectations.” The copywriters at Yahoo have had a steamy love-affair going with “jaw-dropping” for about the last year. It seems to show up in their cheesy click-bait headlines at least a dozen times a week. Then there’s this “Exceeding Expectations” thing—which appears not only online, but on the sides of vans, on business cards and in so many print ads that it’s well...jaw-dropping. It’s one of those marketing claims that just makes me cringe, whether it’s being used by a DJ, house pai... [read more]
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The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. What I... [read more]
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DJ Tips In Under A Minute: Start your RMX-1000 effects turned all the way up

May 20, 2017 by DJJay
All right. Little RMX tip for you, normally gauge your effect and you do a build. Then bring the effect down. But try this new noise, first, bring the engager knob all the way over, then bring in the effect and then drag the effect backwards. So again, bring it all the way up, bring in echo, then tail the echo back. But again, you'd want to bring this all the way up first, then engage the effect and then bring the effect down. It could be a really cool feature on the RMX, a really cool way to add a nice little effect tail, in under a minute. ... [read more]
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Summer: Half-Time Inspiration

May 20, 2017 by Joe Bunn
Summer is coming. (I just said that in my best Jon Snow accent. Game of Thrones fans get it.) Summer is pretty consistent here in North Carolina. In May, it’s hot, June is hotter and July and August are unbearable. As you can imagine, May and June are slammed with weddings, July and August, not so much. However, being from the South, it’s going to take more than a 100-degree day to stop me from working! Summer can be super productive. Let’s discuss a few things we do here at Bunn DJ Company during those months that maybe you can incorporate into your calendar in 2017. Music Updates One of the first things we do at the start of summer... [read more]