Everything Else

Mobile Beat readers are interested in information about how to improve everything. This is a place we put articles that we don’t have another place for.

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5 Book Recommendations for Mobile DJs

June 24, 2016 by GreggHollmann
booksI’m a believer in the adage that “readers are leaders.”  As a boy, I loved reading mystery books and biographies about my favorite sports stars.  During summer vacation, I would typically read a book a day.  Fast forwarding to my late twenties when I became interested in the mobile DJ profession, I once again returned to the books to learn about the industry.  Unlike many mobile DJs, I am entirely self-taught and never worked under another DJ company.  Books were immensely helpful in bridging the information gap. Much of what I learned via books helped me to create a successful small business.  Even so, years later, I continue to read in my... [read more]
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A “Pioneer” Joins Smithson Martin As Chief Marketing Officer

January 15, 2016 by Mobile Beat
Miami, Florida, USA—January 11, 2016, Smithson Martin (www.SmithsonMartin.com), home of the world's first touch control DJ systems, is pleased to announce the appointment of Karl Detken as Chief Marketing Officer. In this new role, Detken will be responsible for driving the company’s marketing strategy; increasing uptake of products in key markets; and refining the company’s communication strategy, product marketing, and customer messaging initiatives. With more than 25 years of personal experience Detken has spent the last two decades immersed in the world of DJ and pro-audio produ... [read more]
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Drapery, Is It For You?

December 1, 2015 by GeoffCarlisle
Have you considered getting into drapery as an offering? Will having drapery help add to the décor options, especially your lighting? We recently jumped into providing drapery. We were asked many times by wedding planners & floral / designers if we had drapery. I always said no & I don’t want to get into it! Well, never say never! After two local Drapery / Lighting providers couldn’t fulfill some needs for smaller setups & after several of the same kept asking if we could provide draper, we took the plunge. Drapery can be a very expensive endeavor. We asked many others that are into just drapery & other entertainment companies that provide it as well for advice of how to get started. All suggested buying 100’ of White (Poly Premier) that is 16’ tall. This way we can cover ven... [read more]
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Making the Upsell

November 3, 2015 by GeoffCarlisle
When talking with a client about their special event, do you listen? Really listen? Many times clients will tell you exactly what they want. So know you can explain what they need! Just listen. “I want a Fairy Tale themed party for my 16 year old daughter, she is our only daughter & I want to make it special”. What does that tell you? What is your next question? Mine would be – Describe what  special means? There is a technique that I learned a few years ago in Improve Training called, “Yes, And”.Wedd 5 (640x426) When the mom says we... [read more]
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Event Tune-Up: It’s Still Good to be Green

September 23, 2015 by BillGoode
Happy belated St. Patrick’s Day! (this article was originally written several months ago but thought you still might like it) As is the American custom, wearing green is part of the day. If you are caught not wearing green, expect to be pinched. The same still holds true for event planning, DJs, and other event pros. Some of the ways you can be green without breaking your commitment to client service, your bank account, and your back are listed in no particular order below: - Lights: It is safe to say LED lighting has transformed the marketplace. In the last couple of years, consumers have discovered the ... [read more]
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Local Wedding Networking Group

September 2, 2015 by GeoffCarlisle
brljn7eiI wonder how many of us are a member or participate in a local Wedding Networking group? I’ve been a member of ALWEP (Alabama Wedding & Event Professionals) group since it began over 15 years ago. The benefits are enormous & the return of investment is great! Some may ask how is a local networking group that much of a benefit. It’s about building relationships with other vendors. From wedding planners & venue operators to Photographers & caterers. The networking is there. We meet monthly at a different venue which allows me to meet & talk... [read more]
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Create BIG Events for Larger Profits

August 25, 2015 by GeoffCarlisle
Have you ever been to a concert before? I know that is a redundant questions! But think about the enormous amount of equipment that is used to create that concert – Staging, Sound equipment, Lighting, Special effects, Video screens, transportation just to name a few. What does all of this & many other elements that are there to make it happen have in common? They all come from different sources & are brought together to make the whole experience! Take this same idea & apply it to smaller events that you are or could be a part of every week.read more]
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Sell the Stuff They Want – Even If You Don’t Own It

August 18, 2015 by GeoffCarlisle
Think of different items that are used to create a company Picnic. Sound system, Music, Master of Ceremonies – you got those covered. What about the tents, tables, chairs, inflatables, catering, Port-o-lets, staging. generators, etc? You can provide theses as well! When you are contacted by the client. Ask questions. Determine what they have done in the past, what they liked, what failed? Identify their PAIN! Their Pain is your Profit! If they couldn’t really find a reliable company to provide inflatables for the kids (or adults)? Or the company that they hired last year didn’t show up on time? Or that company’s generator wasn’t large enough? Be the One that can provide a “Turn Key” approach to their event. Remember they have their normal everyday... [read more]
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Built to Survive: The NuGuard KX

July 29, 2015 by MichaelBuonaccorso
GADGETS & GIZMOS - By Michael Buonaccorsopic_NuGuardKX-4sq-sm In Mobile Beat’s continuing quest to seek out and report on the protection that provides the best “armor” to withstand the heavy duty use and abuse mobile entertainers subject their gear and accessories to on the road, we run the gamut from ​looking at the biggest equipment cases to safety solutions for your phone. That search led us to the NuGuard KX for iPhone 6 and iPhone 6 Plus. The case is deceiving. In an earlier review of a different case, the... [read more]
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5 top music themed games

December 16, 2014 by Mobile Beat
Improvements in gaming technology have seen the music business making games that allow you to sing, dance and play in time to favourite songs – with games controls in the shape of mikes, dance mats, guitars and drums. These are just some of the best music games ever released. Michael Jackson: The Experience This 2010 game came out just after the death of the King of Pop and lets fans relive his career, by singing and dancing to songs like Beat It and Thriller. Gaming modes let you sing duets, play alone or with multiple players, while the Dance School training videos teach you some of the more complex moves. The Beatles: Rock Band This 2009 game covers every album and song in the Beatles career – from Nowhere Man to While My Guitar Gently Weeps.... [read more]