Everything Else

Mobile Beat readers are interested in information about how to improve everything. This is a place we put articles that we don’t have another place for.

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The Naked Truth With The Naked Cowboy

September 15, 2017 by Michael Cordeiro
  Sometimes the craziest ideas can make us the most money. If I told you that you could become a millionaire by standing in Times Square wearing a speedo, cowboy hat, boots and strumming a guitar; would you believe me? Robert Burck did just that 18 years ago. He took one crazy idea and turned it into a worldwide company with several different corporate divisions. Robert had humble beginnings in Cincinnati Ohio. He attended Parochial school and earned a college degree in political science. Robert moved to the west coast for a few years then found himself in The Big Apple. He was working an unfulfilling day job and got ... [read more]
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DJ Like a Boxer Dog

September 7, 2017 by Bernie Lehman
I realize that is a really weird title for a DJ blog.  You see, I am an owner of a two year old American Boxer named Molly.  One of my favorite things to do in the evenings is to watch her run around the back yard.  As I watched her over the past few nights I realized that we all should be more like Boxers, in our lives, and as we DJ.  You see Boxers have amazing personalities and display the attributes we all should.  They don’t mind digging in and getting their paws dirty and they can’t help but wiggle their butts.  So why wouldn’t we be more like them? Molly was prancing around and all of a sudden stopped in a spot I had seen her frequent many times before.  This was her favorite spot, it’s the spot where she buries all of her bones.  Once again she started digging, getting her paws comp... [read more]
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How to Keep a Relationship Even If You Lost the Bid (Pt.1)

August 28, 2017 by Stephen J Clayton
Losing bids is not a total loss. You spent weeks preparing to bid for an event that you REALLY wanted to get.  The award date comes and you didn’t win the job. How discouraging! How frustrating! I’m here to tell you - It’s ok!  Get back up and keep working!  As one of my coaches used to say - “You got to grind!” I heard this phrase again just last week when talking to a very prominent event planner in San Diego - Laurel McFarlane of McFarlane Promotions. Laurel, when asked about what her best attributes were, answered that she brings “grit” to the table.  That reminded me of when I had my first daughter.  I ... [read more]
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You Are Not Who You Think You Are

August 24, 2017 by Jeff Heidelberg
You are not a DJ. You are not defined by your suit or tuxedo. You are not your DJ name. You are not your business. Throughout life we become attached to certain identities and labels. They give us a sense of belonging and meaning however they are simply labels, not who you are. Think back to when you were 5 years old. In one afternoon you could be a doctor, a superhero, an animal and an athlete, all before your mom called you in for dinner. In these imagination filled afternoons, we were filled with levity and joy experiencing all the different options available to us. So why is it that when we become professionals with a career, we hold onto our identities and traits with an iron grip? I want you to think about your DJ business. What are your secret sauces? What are your homerun songs? What are your... [read more]
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Networking Beyond Mixers

August 21, 2017 by Stephen J Clayton
We’ve allllll been there; we want to make connections and create meaningful relationships within our industry, but we don’t know where to start. So we go to mixers and various networking events. If you’re new to business, you’re probably feeling a whole lot of anxiety and nervousness before walking into that mixer. If mixers aren’t your cup of tea, that’s ok! There are other ways to make long lasting meaningful connections that go beyond handing out your business card. Attend seminars: Seminars are a great alternative to mixers because not only are you going to be learning valuable information, but you will al... [read more]
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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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What’s Your Goal?

August 16, 2017 by Bernie Lehman
“MBLV 21, it's where you need to be,” said Ryan Burger from stage, so I jumped up, ran over and got my ticket.  That’s what you’re supposed to do right?  You learn all these amazing things from MBLV and attending every year is what is necessary for you to stay on top of your game.  If you don’t come for the learning, you come for the networking.  Heck, maybe to meet some of the entertainers.  Can I get a “whoop whoop” for Jason Jani? A year goes by, my business did this and that, it was a pretty decent 2016.  I had my ticket to MBLV 21 and to make sure I didn’t miss out on something which could push me over the top, I made sure to get the Platinum Package.  This is a MUST buy folks!!!  Not only do you get saved front row seats, but you get to meet some of the folks who run the show,... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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Book of the Month – Celebrate Life By Marcello Pedalino

August 5, 2017 by Michael Cordeiro
  Nothing is more relaxing to me than sitting at the beach with a great book. Listening to the waves, toes in the sand -You know the song, right? The best beach books are the ones that make you dive deep into their pages until the end leaving you feeling a whole lot better about yourself. The best book I've read this summer hands down is Celebrate Life by Marcello Pedalino. I like to read a lot of self help, motivational books. The problem with many of them is that they are too "self-helpy". Sometimes I feel like I need a degree in meta physics or astral geometry to grasp their meaning. Many times the concepts in them... [read more]
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Live Lucky!

August 2, 2017 by Bernie Lehman
The other day I was driving down the road and the car in front of me had a small window sticker in the bottom right corner of their back window.  Most of those stickers are typically nothing of any consequence.  Of course we pulled up to a red light and I stopped behind the car.  As I was gazing around at the trees beginning to bloom, the beautiful sunny day, I also noticed that sticker.  It said, “Live Lucky”.  I thought, “Wow!  That says so much with so little words.” As the light turned green the car drove ahead of me and eventually turned on to a side street.  However, the words on that sticker stayed with me the rest of the 5 miles home. I couldn’t stop thinking, “What does it mean?” So let's look into what it means.  You could take Merriam-Webster’s definition of lucky, ... [read more]