Everything Else

Mobile Beat readers are interested in information about how to improve everything. This is a place we put articles that we don’t have another place for.

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Where Were You?

March 24, 2017 by JoeBunn
It's been a week now since I've been back from Mobile Beat Las Vegas...heck, I'm still trying to catch up from being gone, including cranking out a few blog posts for MB. I hope I got to see you at the conference! Maybe you checked out my new fiberglass DJ booth by Vision DJ Designs on the expo floor? Maybe you saw me selling for Mike Walter after his awesome seminar "Ten Tips to Be Better"? Maybe you saw me partying on the dance floor during the DJ Takeover on Monday night? Or were you at home? I can't stress this enough when it comes to owning a DJ business...you MUST attend industry conferences. The folks at Mobile Beat continue to raise the bar year after year with production value,read more]
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In a Fog About Which Haze Machine To Buy???

March 23, 2017 by Randy Lehrman
Remember way back when (and sometimes now) all we saw were the $39 fogger specials?  Halloween, carnivals, and Bar-Mitzvahs...That was the only effect we had to enhance our lighting.  The giant fog cloud that enveloped our room also made old people cranky, asthmatics cough to death, and photographers mad with boggy photos.  Then the movie studios created haze machines to alleviate the smoke and create something of an atmosphere changer...and now we have these in our business to enhance all of our amazing lighting and create a whole "Club Vibe" wherever we go. As I use a ton of lighting on my events, I decided to test a few haze machines and then run a finalists test with the two top haze machines that are both $400 and below.  The final battle is between the Chauvet Hurricane Haze 4 and the American ... [read more]
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Putting Sauce on those MBLV21 Nuggets

March 21, 2017 by Michael Cordeiro
It's hard to believe another amazing week of Mobile Beat Madness has come to an end. A week crammed with learning, celebrating, making new friends and more celebrating. Definitely a lot of celebrating. The big question is how many "nuggets" did you take home with you and are you ready to apply them? The big focus this year at MBLV21 was on motivation and sales, or "The business of running a DJ business". Both are key topics in our industry. The principles, methods and ideas discussed this year will have a major impact on your business and personal life if you apply them. Wasted knowledge is simply a waste. The motivational speeches, ... [read more]
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Your Reputation Is Everything Part 3

March 20, 2017 by StephenJClayton
Welcome to the 3rd and final part of “Your Reputation is Everything!” Series! So far we have covered some of the basics on why having a good reputation is important, and how to set the foundation for a long lasting client relationship from the very beginning. Now we will discuss out of the box ways to to maintain client relationships! Yes, an email follow up after the event you worked is always a good idea. But let’s go deeper! There are so many different kinds of activities and fun gestures you can do for your clients that will make sure you are always first in their mind when it comes to their next event.
  1. Open House BBQ! If you just got new equipment that you’re dying to show off, consider throwing a BBQ and inviting current and past clients. It will encourage networking and you’l... [read more]
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Your Reputation is Everything Part 2

March 13, 2017 by StephenJClayton
Welcome to Part 2 of "Your Reputation is Everything!" Series. Part 1 covered why it's important to have strong client relationships, now we'll discuss how to take your client relationship from ordinary to extraordinary. Our first topic of discussion will be: Building Client Relationships. You must first get clients, but after obtaining clients you want to keep them! You need to have a good reputation in order to keep them coming to you for future needs. Start with your first impression. Believe it or not, you make your first impression before you meet your client in person. Your first impression is actually made when they visit your... [read more]
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Your Reputation Is Everything Part 1

March 6, 2017 by StephenJClayton
Welcome to Part 1 of “Your Reputation Is Everything!” Series. In this series we are going to cover the basics of reputation, why it’s important, and how to make a good reputation eventually lead to authentic, long lasting relationships with your clients. Business is essentially about building valuable relationships.  More often than not, people like to do business with people that they like. This may be because you share a common interest, goal or achievement. Client retention is one of the intricate parts of any business. When a DJ is moving into the event production world this can be magnified. Which is why having a rela... [read more]
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Ten People I Want To Get Stuck in an Elevator with at MBLV21

March 5, 2017 by Michael Cordeiro
Only a week left until the start of what is to be the biggest and best Mobile Beat conference ever: MBLV21. Fellow DJ's from all over the continent are finalizing their travel plans and convention itineraries. Dutifully looking over the seminar and trade show floor schedules. Ready to collect as many nuggets as they can in four short days. Like Easter eggs in a video game, nuggets can be gathered in so many places in and out of the presentation rooms. Meal periods and coffee breaks are the perfect time to scoop up a few extra tips. The trick is knowing with whom you would like to speak and finding the right time to ask them questions to help y... [read more]
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5 Ways To Get That Production Bid

February 27, 2017 by StephenJClayton
How Do I Get That Production Bid?! Let's say your clients who have hired you in the past to perform at their 200 person holiday party, are now considering companies who can produce a corporate sales meeting.  Only now it is for their 1500 staff and their 4 offices across the west coast.  As we know, you can’t attempt to produce the job unless you get the job.  How can you compete for a chance to bid on this next big project? Here are 5 introductory ways to start early on transitioning from getting the traditional DJ jobs you’ve always gotten to the production bids you want. Part A.  Little Things Matter
  1. Just Say Yes.  Take on any new challenges, projects and small jobs as they come.  Your world is full of resources.  Reach out.  Utilize your network that you’ve built.  read more]
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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]