Everything Else

Mobile Beat readers are interested in information about how to improve everything. This is a place we put articles that we don’t have another place for.

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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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11 Questions That Can Change Your Life

February 17, 2017 by Stephanie and Jeff Padovani
I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective. I’ve been asking them all kinds of questions about what I should do. The pro... [read more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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Getting Started As a DJ: Where to Begin

February 14, 2017 by StephenJClayton
If you’re thinking about becoming a DJ, there are several things to consider before getting started. Make sure that you’re doing it for the right reasons, first of all. Like any facet of the entertainment business, you have to be in it because you love it. If you’re just in it for the money and fame- you’re going to experience a lot of disappointment! That’s not to say that money and fame won’t ever happen for you, but you have to look at yourself as your business. If you want to be able to support yourself financially while doing what you love, you have to put in the same amount of time and effort as you would launching a newread more]
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Making Social Media Work For You

February 6, 2017 by StephenJClayton
Social media is the only free marketing tool that you'll be able to find online today. Although you can pay for your posts to get more exposure, it's not necessary! Here are some tips on how to boost your social media following to gain engaging, loyal followers.
  1. Be Consistent. I know that this is said all of the time, but it's important to not only be consistent in your posting, but posting only content that will be valuable to your followers. Stick to posting what you know and what goes with the "theme" of your profile. This will show potential follow... [read more]
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A Moment with The Sparkle Factor

January 26, 2017 by Sparkle Factor
Here are some reasons you should attend MOBILE BEAT 2017 With the excitement of Mobile Beat 21 coming up in a few months, we wanted to share with you, how attending a conference like this could give you the tools to develop your business, improve your DJ knowledge as well as show you how to be a better DJ. Here are our top reasons to attend MOBILE BEAT 2017 NETWORKING This is a great opportunity to meet like minded people in who share the same industry we are in and forge new relationships, create support groups with other DJs and also potentially expand your business across the country. EDUCATION This is your one stop shop for everything Mobile DJ related. Everything from Business Development, to Bettering your MC abilities, Presentation and Interaction, mu... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by Randy Lehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  I... [read more]
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Wedding Horror Stories: Get Personal

August 31, 2016 by Randy Lehrman
Just when you thought it was safe to DJ a wedding...You hear about the horror stories, the crazy Youtube moments, and of course..."He said WHAT???!!!!!!" Now, we'll get to the 'He said, she said' in a moment.  First, I wanted to address how adding a little bit of extra detective work can avoid problems down the road. You've probably asked a million questions of brides and grooms; mostly you've asked about music, timing, food, bouquet, etc.  But have you ever asked a wedding couple if everyone gets along???  Have you ever asked about who is toasting as opposed to just the names???  It might help to alleviate crazy things happening at an event if you get a little bit personal and get to know a couple and their wedding party more than just who is coming u... [read more]
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5 Book Recommendations for Mobile DJs

June 24, 2016 by GreggHollmann
booksI’m a believer in the adage that “readers are leaders.”  As a boy, I loved reading mystery books and biographies about my favorite sports stars.  During summer vacation, I would typically read a book a day.  Fast forwarding to my late twenties when I became interested in the mobile DJ profession, I once again returned to the books to learn about the industry.  Unlike many mobile DJs, I am entirely self-taught and never worked under another DJ company.  Books were immensely helpful in bridging the information gap. Much of what I learned via books helped me to create a successful small business.  Even so, years later, I continue to read in my... [read more]