Issue

>
Read

Plug the People into Your Lighting

May 16, 2017 by Mobile Beat
Due to make its DJ industry debut at MBLV21's Peavey DJ Takeover, the primary product from DJBands.com is designed to add excitement to your events by making the audience be part of the light show. Although this brief review will give you a good overview of DJ Bands, this definitely something you have to see in person to fully understand. So be in Las Vegas for the product roll out! While similar technology has been seen in the past, Geoff Carlisle of Jamm Entertainment has been working with manufacturers in China for the last nine months to get just the right product ready for the DJs in North America to use at their events. Adding the audience to your light s... [read more]
>
Read

Innovating in the Visual Arena

May 15, 2017 by Mobile Beat
With the release of the first ever Virtual Reality Photo Booth, LA Photo Party has once again proven itself as an innovator in the photo marketing and entertainment space. And during a recent visit to their new headquarters in Glendale, California, I got to see firsthand how the company’s exponential growth has resulted in a product line of photo booth hardware and software perfect for any DJ looking to use their photo booth operation to open the door to more high-paying corporate clients. LA Photo Party launched in 2007 and quickly began developing new photo concepts for parties and events. “I quickly realized that the industry hadn’t changed much in deca... [read more]
>
Read

A Primer on Digital Signal Processing

May 14, 2017 by Robert Lindquist
In the days of analog, loudspeaker cabinets contained two or three drivers, some baffles and a “carpet” covering. The amplifiers were mounted in a separate rack or built into the mixer, and the signal went straight from the outputs on the amp(s) to the inputs on the speakers. Signal processing was accomplished using separate, rackmounted EQs, compressor/limiters and other processing devices injected into the signal chain prior to the main amplification. It’s not like that anymore—at least not for most DJs. Coincident with the advent of powered speakers, Digital Signal Processing (DSP) has taken over the task of EQing or “tuning” loudspeakers to provi... [read more]
>
Read

Fixing Business “Boo-Boos”

May 13, 2017 by MarkBattersby
Every mobile entertainment operation faces an ever-increasing amount of red-tape, rules, regulations, fees, and taxes that they must contend with. Just on the federal level, according to the U.S. Small Business Administration, there are 3,348 federal regulations in the pipeline, with nearly 1/3 impacting small businesses directly. At the same time that new rules are proliferating, enforce- ment on every level is becoming more aggressive, more issue- focused—with even more, costly results. It doesn’t take an experienced business owner to know that mistakes are inevitable. Fortunately, a combination of strat- egies and unique tax write-offs can help any DJ, VJ... [read more]
>
Read

Building Your Balance… of Goodwill

May 12, 2017 by Jay Maxwell
There are two bank accounts in any business. One account is measured in dollars and the other is measured in goodwill. Both of these have deposits and withdrawals, and a healthy account in each case must have more deposits than withdrawals. If a company neglects to keep an eye on either of these accounts, trouble will follow. However, while it is easy to confirm the balance in a checking account, a company’s goodwill account is often more difficult to measure. A friend of mine recently told me he knew of a disc jockey company in our area that only catered to high-end clientele. He said this company works almost exclusively in the resort areas, and the owner wo... [read more]
>
Read

Decoding the Millennial Bride

May 11, 2017 by Matt Martindale
Incredibly tech savvy and socially connected” is the best way to describe the millennial bride. The world is changing, largely led by and influenced by millennials. Millennials are having an unprecedented impact on the tastes, attitudes and culture of the wedding industry. Millennials don’t like “boring.” They don’t like “ordinary” or “tradition.” They don’t like things that waste their time. And they don’t want to be expected to adhere to a process because that’s the way it’s always been done. There are roughly 78 million Millennials, who are classified as being born 1977-1996. This is about 25 percent of the U.S. population. This su... [read more]
>
Read

Wedding Wire’s Sonny Ganguly

May 10, 2017 by Mobile Beat Staff Writer
Mobile Beat president and publisher Ryan Burger met with Sonny Ganguly, another featured presenter for the Mobile Beat Las Vegas event, happening in March. Here is some of their conversation, about his company, Wedding Wire, social media and marketing in general, and some specifics on his MBLV21 keynote. Ryan Burger: Sonny, tell us a little bit about yourself, how you joined Wedding Wire and your history before that. Sonny Ganguly: Yep. So we’ve been doing Wedding Wire now for 10 years; we’ve hit thatmilestone. I think all of us on the founding team of Wedding Wire, we came from different paths and technology and corporate America and somehow ... [read more]
>
Read

A Word with Paul Oakenfold

May 9, 2017 by Mobile Beat
A quick chat with an industry icon... who you can meet if you come to Mobile Beat Las Vegas, March 13-16, 2017, at the Tropicana... Ryan Burger: We’re at Casa de Oakenfold, I guess we’ll call it. Do you have a name for your wonderful place? Paul Oakenfold: I do. Stamford Bridge Recording Studios. And this is where all these films you see, all these posters on the wall, are films that I’ve worked on, either scored or done cues for. These are all the DJ awards I’ve won, and my soccer awards. And here is half of my record collection... R B: Half your collection—every- thing from Woodstock, Beatles, Grace Jones; Madonna... P O: Afrik... [read more]
>
Read

By the Numbers

May 8, 2017 by Matt Radicelli
Financial statements and business metrics are the most exciting things EVER!,”... said no one. Ever. Except me. Besides providing superior products and services than those of your competitors (coupled with stellar customer service I might add), I’d argue that understanding your company’s financials, metrics, and having a series of dashboards for your company is the most important (and most commonly overlooked) item you could do to improve your business this year. Spoiler Alert: I’m not just talking about financial statements...I’m talking about measuring anything and everything that’s important to keeping your business healthy and GROWING. Here ar... [read more]
>
Read

Time on Your Side

May 7, 2017 by Staci Nichols
Buses, movie theaters, hotels... What do they have in common? None of them charge the same price for a Saturday night as they do for a Tuesday morning. Buses have peak fares for rush hour travel. Movie theaters offer matinees to encourage movie-goers to fill up seats during non-busy times. Hotels, the true masters of maximizing their “prime times,” charge more for short notice bookings, holidays, summer vacations, and weekends. If it works for these mega-industries, there must be something to it! ECONOMICS 101 I'm a big fan of maximizing some Economics 101 principles to boost my income...just like the above examples. I believe in a healthy balance of “gett... [read more]