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Fine Tuning Your Receptions

July 13, 2017 by Randy Bartlett
Invariably, the person asking the question has found themselves in a predicament they need to fix, but with very few exceptions, these predicaments could have and should have been avoided altogether with better planning ahead of time. Our natural tendency is to blame others when things go wrong, but the problem with that is that if it’s the caterer’s fault or the photographer’s fault and we have nothing to do with it, the problem will happen over and over. Instead, I advocate taking responsibility wherever possible. For example, the photographer is taking the couple away for those dreaded sunset photos during the reception. The first thing we ne... [read more]
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Who’s Fault Is It Anyway?

July 12, 2017 by Matt Martindale
Liability insurance (known more officially as Commercial General Business Liability) protects a company's assets and pays for obligations like medical expenses that are incurred if someone gets hurt on THEIR property, or perhaps property damage caused by you or your employees. The fact is, if the DJ causes the accident, or is perceived to be negligent, the venue WILL get sued. Yes, you read correctly: The plaintiff’s attorney, by default, will pursue litigation against the DJ (whether that person is a professional, amateur, friend or family member) AND the "event holder,” in this case the venue and the bride and groom. Every DJ needs to know the current trends with event holders and how liability insurance is viewed. read more]
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How to Be a Better MC

July 11, 2017 by Joe Bunn
One of the things that I’ve learned and cultivated over years of DJing is how to be a better MC. When I first started out doing gigs as a thirteen year old kid, I don’t even think I would hook up my microphone for most gigs. Even in college, there were so many drunken frat stars wanting to “rap” on the mic, that most times I would just leave it in my bag. It wasn’t until I started doing weddings that I realized how important being a good MC really was. Last year, I was fortunate enough to be on an “All Star MCs” panel at a DJ conference. I want to share my top five tips with you that I spoke about that day. read more]
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Getting Focus

July 10, 2017 by Mobile Beat Staff Writer
What is focus? More importantly: At your events, do you always have focus? At my recent workshop for DJs, I taught a group of dedicated professionals like you the art of controlling the focus at any event. This month, I will explore with you how you too can get control of any audience simply by understanding and controlling the focus.   The first step to getting control of the focus in any room is to identify what I mean by focus. In every moment, and every interaction with the audience there is focus. For example, if I am sitting at a table at a wedding talking to my Uncle Charlie, and the DJ starts to talk on the microphone, I am already fo... [read more]
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Coming Transactions: A Cashless World

June 19, 2017 by Mark Battersby
There’s no denying it: Love it or hate it, cash is playing far less of a role in society. Physical money is rapidly becoming obsolete, due to constant improvements and innovations in the realm of virtual, electronic financial transactions. So, if you haven’t already arrived at the realization of this reality...welcome to the new cashless world. Make no mistake. Many DJs who remain dependent on cash sales are finding income and profits declining. That’s right: Mobile entertainment business owners who are ignoring developments such as the recently introduced EMV Smart Card technology, Apple’s mobile Wallet and other mobile payment vehicles, cyber ... [read more]
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Examine Your Margins

June 18, 2017 by Jason Weldon
I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins. This got me thinking, and I feel a need to address the idea that all business is good business, and that anyone that has a realistic budget that calls you should be your customer. We all know the basics of this. Laugh off the prospects with the totally low budgets and wish for the ones that have the high budgets. However, I am more worried about the “average” to “just below averag... [read more]
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Is It Sound or Is It Noise? Part 2

June 17, 2017 by Matt Martindale
Continuing our look at how to deal with the sound versus noise issue, it’s important to understand the factors that go into common venue sound compliance agreements. Remember, the word “noise” is really subjective, with the three ingredients that distinguish between sound and noise (the listener’s perception, their interpretation, and the circumstances in which the sound is heard). A competent wedding DJ will know the difference. He or she will repeatedly walk the room to monitor the sound. They’ll also know how to read the crowd and able to keep guests involved and engaged without the need to “crank up” the sound levels to get attention. They’ll know how to set a standard, and measure it, then work with the venue to maintain it. read more]
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Ready to Play, Come Rain or Come Shine

June 17, 2017 by Stu Chisholm
So, this happened: A banquet facility here in Michigan built a gorgeous, landscaped outdoor pavilion specifically for wedding ceremonies. When my helper and I arrived to provide PA, I was impressed by the thought that went into it. There was a bar-like area that served as a DJ booth for weddings, or an actual bar for, say, an evening outdoor patio party for the golfers at the club. With a pergola overhead and a two- circuit outdoor electrical box close by, it seemed like an ideal situation. But then the dark clouds rolled in. HERE COMES THE RAIN AGAIN...AND AGAIN Setting up my outdoor ceremony rig for the wedding scheduled in a half an hour, I ... [read more]
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Keep On Trucking?

June 16, 2017 by Mike Ryan
In the movie Forrest Gump the title character says (shortening the common phrase), “It happens!” Well, “it” happened to me back in March, while traveling to and from Las Vegas to exhibit at the Mobile Beat show with my company, Frankenstand. I rented a 24-foot Penske cargo truck, this being the “smallest” truck with a lift gate for moving pallets. After loading my show product, I headed to Los Angeles to pick up three pallets of Wade Novin’s speakers for his Novin Audio booth and continued my trip to Sin City and the Tropicana hotel-casino. Halfway through the Mojave Desert I stopped to fill up the truck’s fuel tank with diesel. ... [read more]
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Stepping Out of the Box

June 15, 2017 by Jay Maxwell
People ask me what I find most rewarding about the mobile DJ business. My answer is knowing that the client was completely satisfied. How does one accomplish this? In one way it seems obvious: Simply meet their expectations that you’ll be playing music to keep people on the dance floor. However, the DJ, who often serves simultaneously as the master of ceremonies, may also be viewed by the client as the coordinator of the entire event. Thus, a client’s expectations of what the DJ will be doing often extend beyond his or her role as the entertainer, including situations that have nothing to do with music or entertainment. This is why the DJ must be wi... [read more]