The Magazine For Today's Mobile DJ

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Following Up With Leads & Clients

February 16, 2018 by Joe Bunn
One of the keys to our success is following up with leads that come in. The majority of our leads come in via email vs. phone, and I’m assuming this is also true with your business. After a lead comes in, we send them a standard email along a link to our hidden pricing page. Yes, we share the price right from the start. At that point, we enter the lead into DJ Event Planner (the web-based program we use to keep track of our shows). Pretty much any CRM can be set up to do this. From that point, we have set up automated emails to trickle out so that we are not constantly having to remember when to follow up. It does it automatically! The first reminder email goes out three days after the initial inquiry if we have not heard from them. It’s short, sweet and to the point. We then have another reminder email go out a week later if they still haven’t responded. The final one goes ... [read more]
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Pleasure Pain and Purpose Part 3

February 15, 2018 by Mitch Taylor
Big Daddy’s advice to us all is NOT to focus on the news.  The world sucks and he weeps for the future.  In our personal lives every day is a GIFT…you are blessed with what you have in this life.  It’s simply a CHOICE you make.  You can’t live your life negatively you must live your life POSITIVELY.  Live life for TODAY.  No one is promised tomorrow.  He believes fully that he was put on this earth to make people’s lives easier and to bring smiles to their faces.  He’s a friend to many and he’s an inspiration to people in his life.   If you ever have a chance to see Jeffrey l ... [read more]
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DJ Tips In Under A Minute: Watch Pricing Items That Create Value To A Client

February 15, 2018 by DJ Jay
DJ tips in under a minute, when you're doing something like lighting, be careful about price quotes. I know that most people want to know how much something costs, it just makes sense, but if you give somebody a price and it's per item, what you're doing is you're placing value on it that can now be beaten. Another DJ can come along and say, I do lighting for $20 a light with no minimum or they can come up with a better package. You should try to let your clients know, let's look at the room, let's do a site inspection, bring a couple of lights with you, plug them in and show the client what it looks like. That way you're giving a better value. Or at this price, you may want to include them. If you're getting your fee as a DJ to say to a client, that includes four lights. In this case, that would be $100 in cash you may not make, but it may be the difference between getting the event and ... [read more]
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Date Your Couple Before Trying To Book Them (1 of 4)

February 14, 2018 by Terry Lewis
If you charge more than average or intend to, a face to face meeting is by far the most effective route to getting booked. To find your clients innermost fears, desires and aspirations for their big day, the most personal way to discovery is to meet, befriend and gently question them, watching and feeling for their responses. By ‘dating’ your prospects you’ll experience a two-way level of communication, leading to a deeper relationship that is impossible to replicate by phone or email. If for you ‘To meet or not to meet’ is still a dilemma, let me be clear that there is no right or wrong answer, you need to do what is right for you. However, I will give you my opinion based on experience and result ... [read more]
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Be a Friend First and a Salesman Second

February 14, 2018 by Jordan Nelson
One of my least favorite aspects of owning my own business is having to handle my own sales calls. Many of you will most likely agree that you would rather be behind the decks that discussing price with a budget-minded mother of the bride, but the unfortunate truth is that we are usually stuck with being both a DJ and a salesman (or woman). In all reality, the sales call probably isn't your potential client's favorite part of event planning either. After all, they've already spoken with dozens of vendors and have heard every cliche sales tactic and line in the books. Luckily, over the course of my mobile DJ career, my approach to the sales call has changed along with my success in closing those sales. All of the great DJ industry leaders preach it: "Stop talking and start listening." Taking this advice to heart has been one of the most difficult principles for me to apply; I'm a loud ... [read more]
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Representation Industry Mitch Taylor

Representation Starts With You Part Two

February 13, 2018 by Mitch Taylor
Representation Industry Mitch TaylorHere's Part 2 of our Representation series.  I just got hired last night to do an event coming up with a referral from a local photographer. Sure I could sit back and wait for referrals to come to me from an association, or hope another DJ is referring me, but that’s just wishing.  You have to take action to represent yourself first.  Keep the relationships open with your fellow event pros, find out how you can work together again and fit into their client’s budgets.   Represent yourself in the media.  If your local paper has a wedding flyer, write an article for it.  Write for a local photograph ... [read more]
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DJ Lighting Help – Train Wrecking a Light Show

February 12, 2018 by Brian S. Redd

Hey, guys. What's up? It's kind of a cool light show we got going on here. You got a table like a DJ would have. You've got some Inno Pocket Scans and some Inno Pocket fusions going on. I'm going to turn some music on and we're going to go ahead and check this out, see what it looks like in sound active. That's a pretty cool light show. A lot is happening, but it looks good. We got some atmosphere going on. We were able to use fog at this gig, but it looks good.

Now, just for fun, let's turn off the fusions and just rock the scans for a minute. I like that when it gets dramatic. Not too much going on, but the [inaudible] of the light is cool. Just needs two spots going in the air for the scanners. I think it's cool. We can ultimately turn off the scans and just rock the fusions. That's also a cool look. We can see the effect going through the air as an ar ... [read more]

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BassBoss DJ18S Profundo Powered Sub provides intense deep bass from a mobile-optimized cabinet

February 9, 2018 by Mobile Beat
Austin, TX, February 8, 2017 — Powered loudspeaker manufacturer BASSBOSS has announced the release of its DJ18S Powered Subwoofer, a compact, deep-bass sub that weighs only 110 lbs and delivers output that’s 3dB down at 27Hz. Perfect for mobile users who need deep, rich bass from a smaller cabinet, the DJ18S offers enough bottom-octave output ... [read more]
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Pleasure Pain and Purpose Part 2

February 8, 2018 by Mitch Taylor
Pleasure, Pain and Purpose Part 2  The same is true about you in your daily life.  What do you focus on? The French mathematician Rene Descartes said “I think; therefore I am.”  If you surround yourself with positive thoughts, people and emotions you will live a positive life.  Of course the reverse is true as well.  One can be thrown TONS of obstacles in life.  My good friend Sean “Big Daddy” McKee has dealt with bouts of cancer for quite some time now…undergoing countless treatments and yet he has never given up.  Not only has he never given up…he’s maintained a work schedule that even self-pro ... [read more]
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DJ Tips In Under A Minute: Help With And Or Always Check The Floor Plan For Your Events.

February 8, 2018 by DJ Jay
All right. DJ tips in under a minute, imagine this is the room you're going to be working, this big square in the middle is the dance floor. As you can see, we have tables all the way around the room and right over there look everyone, the DJ. So I guess you could put a speaker here and shoot through and one here and then point them straight, I guess so you'd hit these tables or you could crisscross them and kind of miss this table or you could put one over here and then maybe you could put one over here. Or you could somehow convince the bride and groom to move a little bit, just a little. Maybe this table comes here, this table goes there, then you have a straight shot. Go over the seating plan with the coordinator, the bride and groom, the planner, the onsite, whoever you need to and try to make sure you're not here with tables directly in front of you. DJ tips in under a minute. & ... [read more]
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Staying Fresh After Time Off

February 7, 2018 by Jordan Nelson
January is the slowest month of the year for my company; after working 2 weddings the first weekend of the month I was gig-free until now, the first week of February. While I'm happy to enjoy the break after a hectic holiday season, 4 weekends without an event can wreck havoc on both my motivation and my skills. The long duration of the gap would have been a prime opportunity to sit on my butt and put the business on cruise control, but I opted to use the time as productively as possible in order to enter the new year's season at full speed. Here are a few ways I found to keep myself sharp and prepared. Cleaning I detailed my new year organizing and cleaning process in a previous article, but it's worth mentioning again. I use the free Saturdays during January to unpack my bags, boxes, and bins to give all my equipment a thorough cleaning followed by organizing. Ca ... [read more]