The Magazine For Today's Mobile DJ

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Getting There with Style and Efficiency

May 26, 2017 by MarkEvans
While visiting the North American International Auto Show in Detroit recently, I thought it would be fun to try and find the “ultimate DJ vehicle.” For many years I have heard of DJs using trucks, vans and SUVs from solid brands like Ford and GM, and here were plenty of big trucks and vans from many manufacturers at the show, but the one that caught my eye was the 2017 Ford Transit. This full-size van can be configured to fit just about every DJ’s needs. The Transit is newer to the American market but has been in Europe since 1965. Several years ago, Ford stopped production of the popular Econoline van to bring the Transit to the U.S. and Ca ... [read more]
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Go Far With The Right PR

May 25, 2017 by Brian Lawrence
Word of mouth is arguably the most powerful marketing tool. A referred customer is more likely to book your services. Even better, most will book your services without even comparing you to the competition. The main reason? Trust was established from the start. 10888776353_9c71574e19_bPublic relations can oftentimes be a proactive art, but you must create the positive word of mouth about your business. If you’re the subject of a magazine, blog, or newspaper article, that subconsciously implies endorsement to readers by a reputable source. In a sales situation, this will often give the client the same level of respect ... [read more]
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It’s Time To Analyze Your Time

May 25, 2017 by Brian Lawrence
Employees in the wedding industry generally work a set number of hours per week and are paid hourly. On the other hand, many DJ’s and entertainers will set no boundaries on the amount of time dedicated to their business. The rewards of owning a business stretch far beyond financial gain. But analyzing your own time expenditure in your business can be an insightful growth experience for efficiency, balance, and profitability. time-managementOwner operators tend to take on many responsibilities with the default mentality that if they do something themselves, they don’t have to pay someone else to do it and thus, save money. But if someone else can easily knock out those tasks, you can spend more time selling, marketin ... [read more]
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How to Turn One Wedding Into 4 Blog Posts

May 25, 2017 by Stephanie and Jeff Padovani
Repurposing content! This was a huge theme at Social Media Marketing World, the world's biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One wedding is a gold mine of content opportunities...trust me! #1 - The “Real Wedding” Write-Up So, this is the “duh” blog post. Not sure how to structure a real wedding write-up fo ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Minimize Your Wedding/Event Preparation Time!

May 25, 2017 by Jason Rubio
The old adage "failing to plan, is planning to fail," is very true for just about anything. In the DJ business, planning and preparation is crucial to your success! Every DJ prepares for his/her event at different times. I'll share with you the strategy that works best for us, nearly 100% of the time! Here are some tips, below. Deadlines - Give your clients a clear deadline about when you need your documents or information. Send it in your first booking confirmation email and add it to your contract. This helps ensure you'll have enough time to prepare for your event. We require all documentation to be completed and sent to us 21 days prior to any event. We also require all final remaining balances to be paid at that time, too. This give us about 3 weeks to prepare for each event. Most of the clients will comply with our requirements, but every now and then, ... [read more]
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communication is key part 1

Communication Is Key Part 2

May 25, 2017 by Mitch Taylor
communication is key part 1Here's the continuation of last week's article on Communication Is Key.  Remember we left off with her stating what others are doing and how they aren't being helpful.  Here's how we responded:   My response:   Hi Amber,   Sure...we can do that.  When's a good time for us to get together to chat about your wedding?   Mitch   Bride’s Reply   Mitch,   ... [read more]
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Capturing the Audio Action

May 25, 2017 by MarkEvans
Over the last few Mobile Beat Las Vegas shows I’ve had the fun job of interviewing DJs, vendors and presenters. One of the challenges of recording at these shows is the noise in the background so I started looking for a simple mic system for the camcorder. In previous years we tried a hand-held mic and cable but that was clumsy and several times we had people almost trip over the cord, so, for safety reasons I wanted to go wireless. I found a great mic system to record the interviews: the Audio Technica ATW-1702, a System 10 Camera-Mount Digital Wireless Mic.

Read the rest of this article and check out t ... [read more]

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DJ Tips In Under A Minute: Pricing And Structure Of Prices

May 25, 2017 by DJJay
All right. DJ tips in under a minute. I found this really cool article off of a link on Facebook. It's the Seven Pricing Mistakes That Can Seriously Stifle Sales. So where do you come up with your pricing? Do you change your pricing? Is your pricing comfortable to your clients? Are you selling value? Are you selling time? Are you ending in the number nine? Are you using the context correctly when you're offering things? Are you explaining it correctly? Do you have various pricing so that different groups can see different values? It's a really cool article. I'm going to put a link to this. It's a HubSpot article in the end of the video down in the description. So check it out. Look at your pricing and look at some of the mistakes that are commonly made when it comes to pricing and see if you need to redo your pricing, but overall I love this one, keep it simple. Tips in under a minute. ... [read more]
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Driven to Mobile DJ (and Photo Booth) Success

May 24, 2017 by Mike Ryan
Stephanie Crooks is a DJ and photo booth operator, and to say she is also a dynamo is an understatement. When I contacted her for an interview, she got back to me with answers to my questions within a few hours—by far the fasted turnaround for all the pieces I written. The driving force behind Stephanie Crooks Premium Soundz DJ Service in Pittsburgh, PA is an inspiration, proving that we can accomplish much if we put real energy behind our creative ideas and dreams. Mike Ryan: You started DJing in the 11th grade, did your first Wedding in your senior year and today you do close to 50 weddings annually. Sounds like you have the energy of the battery bunny. Stephanie Crooks: I have always been a ... [read more]
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25 Key Latin Tracks for a Wedding

May 23, 2017 by Gregg Hollmann
The following list was compiled by Ambient DJ’s Latin music specialist Andre Ovalle, aka “DJ Dre Ovalle” – Dre’s selections below feature an assortment of Latin dance styles designed to appeal to a variety of cultures – including Salsa, Merengue, Bachata, Vallenato, Cumbia and Reggaeton. Timbalero – Hector Lavoe (Salsa) Rebelion – Joe Arroyo (Salsa) La Negra Tiene Tumbao – Celia Cruz (Salsa) Vivir Mi Vida – Marc Anthony (Salsa) La Temperatura – Maluma w/ Eli Palacios (Merengue) Bailar – Deorro w/ Pitbull and Elvis Crespo (Electronic/Merengue) Mi Reina – La Makina (Merengue) Stand by Me – Prince Royce (Bachata) Un Beso – Aventura (Bachata) Vente Pa’ Ca – Ricky Martin w/ Maluma (Pop) La Luna Y Tu – Rafaga (Cumbia) ... [read more]
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25 Key Country Tracks for a Wedding

May 23, 2017 by Gregg Hollmann
This list is dedicated to our blog readers located in the South – we know there are many of you! A collection of classic and contemporary country tunes, ballads and line dances – this playlist will delight country music lovers from across the region. Wagon Wheel – Old Crow Medicine Show Die a Happy Man – Thomas Rhett Crazy – Patsy Cline H.O.L.Y. – Florida Georgia Line Island Song – Zac Brown Band House Party – Sam Hunt I Don’t Dance – Lee Brice Forever and Ever, Amen – Randy Travis Don’t Rock the Jukebox – Alan Jackson I Walk the Line – Johnny Cash Family Tradition – Hank Williams I Swear – John Michael Montgomery I Cross My Heart – George Strait Boot Scootin’ Boogie – Brooks & Du ... [read more]