The Magazine For Today's Mobile DJ

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Digital Security

January 17, 2017 by Mobile Beat
Odyssey Innovative Designs recently released their Remix Mk2 series of bags. It has started out as three different bags made for different levels of usage. DJs invest thousands of dollars in their laptops, controllers and other tools of the trade. So why do so many NOT invest in the best gear to carry their important tech from gig to gig—even when they aren’t gigging with a full DJ rig? I have always recom- mended strong, ATA cases for your gear, but if you are a DJ who wants a soft case just for your “cockpit” items of DJ hardware, or a traveling DJ who needs to put these expensive tools of the trade on an airplane, Odyssey has the gear f ... [read more]
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Increasing Wedding Profits with JammText Text To Screen Software

January 17, 2017 by Mixcity Inc JammText
If you’re stuck in that “just a DJ” stereotype, your wedding clients will view you as such and pay you accordingly (which is usually not well). On the other hand, if you're able to offer them more than the “typical DJ” fanfare, and create additional value for them, you can command a higher fee. The Search For the Latest Wedding Upsell A few years ago, when uplighting started to gain momentum as a hot new wedding trend, DJs were able to substantially increase their bottom line by offering it to venues and clients. Now, supply has caught up with demand, and many venues are throwing in uplighting for free as an incentive for the couple to reserve the room. Some wedding clients even choose to go the DIY route and purchase the fixtures themselves. A friend of the groom sets them up the day of the wedding, and you're left with one less upsell opportunity. ... [read more]
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How Do You Represent Your DJ & Entertainment Company?

January 17, 2017 by Brian Lawrence
Whether you’re a one-man show juggling wedding bookings along with marketing and sales or a big entertainment company that has hired employees to take care of these tasks for you, you need to monitor how you and/or your employees are representing your company. social-media-1430512_960_720In a perfect world, all of your customers would be treated with utmost kindness and respect and would rate your company positively. But the reality is that many of us tend to forget about the most important things when we get caught up in our daily tasks and projects. Whether it’s an email, phone conversation, or face-to-face meeting, you know the words you will use to engage and win a customer. Owner-ope ... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by RandyLehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  It will ALWAYS enhance your pre-existing dance floor lighting, and let people get ... [read more]
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Applying Array Technology to Portable Sound, Part 3

January 16, 2017 by Robert Lindquist
In this three-part series, we’re exploring the benefits of line array loudspeaker design—when applied to large arena concert PA systems as well as when it’s scaled down to fit in an average size vehicle or small SUV. Bose has been at the fore front of developing portable line array systems for DJs and live performers since 2003. As a case study, we focused first on the L1 system, which features multiple small drivers in a tall, vertical column with a separate sub-woofer. In this final installment on line arrays, we’ll look at the Bose F1 systems. With the F1, Bose has placed a 12” driver behind an eight speaker line array in the same cabinet. The goal being to combine the punchy low-end of the larger driver with the di ... [read more]
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Electro-Voice celebrates 90 years, starts off New Year with a LOUD & CLEAR message at NAMM 2017

January 16, 2017 by Mobile Beat
Electro-Voice is kicking off its 90th birthday year with a LOUD & CLEAR pledge to portable speaker customers at the upcoming NAMM show in Anaheim, California: Big wattage is fine, but clarity is key – whatever sound you make, sound your best with EV. Under the LOUD & CLEAR banner, EV's new NAMM booth will serve as a live performance venue to showcase talent playing through EV’s best-selling family of portable loudspeakers and new ND Series microphones. Nine different artists spanning a broad scope of genres will perform through various system setups at the booth over the course of the four-day show, including ZLX, ELX, EKX and ETX models, so visitors can hear EV sound quality for themselves. Multiple product exp ... [read more]
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VocoPro Launches First Truly Affordable All-Digital Wireless Microphone System

January 14, 2017 by Mobile Beat
LOS ANGELES, Nov. 4, 2016—For musicians and bands wanting to make the jump to all-digital wireless microphones but still on a budget, Audio leader VocoPro today announced its Digital-1 product. For more information, please visit www.vocopro.com. The Digital-1 is an entirely digital wireless microphone system that utilizes mic-on-chip technology to package the audio for transmission, which produces crystal clear sound while delivering extreme value. The Digital-1 operates in the future-proof 900 MHz frequency band, far outside the TV broadcast station range (the primary cause for wireless microphone interference). Unlike most of the digital wireless microphone s ... [read more]
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Bad Reviews Are Bound to Happen

January 13, 2017 by JoeBunn
Let’s face it, at some point, you or one of your DJs are going to get a bad review. Yes, I know, we are all awesome and rock shows, but eventually you run into that one impossible to please client. You know the one…the one that you try to get out of the contract with because they are horrible. Or you have that show that just never really takes off, maybe it’s on a Sunday afternoon, with no alcohol, and lame guests and you get blamed for lack of dance floor response. In any case, bad reviews are part of the service business. Let’s discuss how to deal with them. Here at Bunn DJ Company, 90% or more of our reviews go to WeddingWire. I’m very proud that we are right around the 800 mark and pretty much all of them are awesome. I actu ... [read more]
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What is a Brand? by Jennifer Reitmeyer for Mobile Beat

What is a Brand? (Probably Not What You Think!)

January 12, 2017 by Jennifer Reitmeyer
I'm so excited to be presenting "Consistency is King: Why Building Brand Integrity is So Important, and Exactly How to Do It" at Mobile Beat Las Vegas in March! In anticipation of this seminar, I'm rolling out a series of posts for Mobile Beat that are all about branding. My mission is for every mobile DJ to be represented by a brand that's effective and authentic, and for that brand to achieve powerful things in the marketplace. Does that sound too ambitious? I don't think so! Let's start with what a brand is, and how to develop one that works. Virtually everyone is familiar with the term "brand," but many don't consider that your brand is so much more than just the following: A business name A logo A color palette or set of fonts A website, business card or brochure Sure, some of those things are parts of your ... [read more]
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Standalone Music Production Center goes back to the future to deliver the most powerful beat production machine to date

January 12, 2017 by Mobile Beat
Cumberland, RI USA (January 9, 2017) — Akai Professional, a leading manufacturer of music equipment for performers and producers, today announced the newest addition to the iconic MPC line, the MPC X. In creating the X, Akai Professional has taken the lessons from every MPC that preceded it to engineer a production centerpiece truly fit to be the flagship Music Production Center of the future. The new MPC X is a standalone MPC featuring a beautiful, full-color 10.1” multi-touch screen and 16 amazingly responsive, velocity- and pressure-sensitive RGB pads. Rounding out the controls are dedicated menu buttons, a large master enc ... [read more]
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NAMM Releases by American Audio – Wireless, Hand Held and More!

January 12, 2017 by Mobile Beat
American Audio will debut six new additions to its line-up of professional audio products at the 2017 NAMM show in Anaheim, CA. Designed for musicians, working DJs and other audio professionals, the American Audio range offers an uncompromising combination of high audio quality and incredible affordability. The brand’s product range will be displayed at NAMM on the ADJ Group of Companies booth, #5774, including the six brand new additions to the American Audio line-up of microphones and headphones. At NAMM 2017 American Audio will introduce a new range of vocal microphones that have been designed to offer an unrivaled package of affordability, reliability, and audio quality. The entry level mic is the ... [read more]